Marketing Artificial Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

This program includes an introduction read by the author. No recent scientific enterprise has proved as alluring, terrifying, and filled with extravagant promise and frustrating setbacks as artificial intelligence. The award-winning author Melanie Mitchell, a leading computer scientist, now...

This is a practical, non-technical guide for business leaders, entrepreneurs, and curious minds. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.

In this audiobook, you'll get a clear overview of artificial intelligence technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field. 

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.  

In ten short and informative essays, Professor of AI at University College London, Tim Rocktäschel, reveals everything we need to know about artificial intelligence. From what the futures holds for AI and why it continues to improve with more data, to how superhuman AI is attainable and why we still have to fold our own laundry, discover all of this and much, much more!

Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.  

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

AI Income Secrets is a bold, modern guide designed for anyone eager to tap into the explosive earning potential of artificial intelligence. The sleek, metallic cover showcases a futuristic blend of technology and human innovation, featuring a stylized head with a glowing neural-circuit brain—symbolizing the fusion of creativity and machine intelligence. Surrounded by subtle circuit patterns, the design conveys both sophistication and practicality.

Known as artificial intelligence, experts warn that the technology comes with great benefits, but also with great warnings. What will we sacrifice for the benefits of this new world? Will we sacrifice our jobs and human relationships for robots? Will we allow machines to read our minds and sacrifice privacy for the benefit of crime reduction? Will we merge with machines and manipulate our genes and DNA to obtain longevity?

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, machine learning, automation, natural language...

Artificial Intelligence Decoded is an accessible introduction to artificial intelligence designed for listeners who want to understand how AI works without getting lost in technical complexity. Through clear explanations and practical examples, this book explores the fundamental concepts behind algorithms, automation, and digital innovation, helping readers build confidence in navigating an increasingly technology-driven world. Listeners will discover how AI systems process information, automate routine tasks, and support decision-making across a wide range of everyday applications.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

You're posting every day, burning hours on captions, hashtags, and editing — and your content still dies with 47 views. Meanwhile, some 22-year-old with half your knowledge is blowing up on every platform. The difference isn't talent. It's that they're using AI and you're not. Here's what nobody tells you about social media marketing in 2025: doing it manually is no longer "the hard way." It's the losing way.

Artificial intelligence surrounds us. More and more of the systems and services you interact with every day are based on AI technology. Most AI is narrowly specific; that is, it can only do a single thing, in a single context. Human intelligence is different. We can solve a variety of tasks, including those we have not seen before. In Artificial General Intelligence, Julian Togelius explores technical approaches to developing more general artificial intelligence and asks what general AI would mean for human civilization.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

If you are new to AI and want a practical, no-nonsense guide to using it in sales and marketing, this book is for you. No jargon, no hype, and no assumption that you already know what a parameter or a context window is. This book is for sales and marketing professionals who are still figuring out where AI fits in their day. That includes B2B marketers, enterprise sales reps, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone whose role touches the buyer journey.