Market Research
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Great content, poor narration
- By Tory Angele on 20-12-2022
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-2014
- Language: English
- This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Non-member price: $22.99 or 1 Credit
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In-Depth Market Research Interviews with Dead People: Tempur-Pedic
- A Short Story
- By: Alison Espach
- Narrated by: Elizabeth Evans, Suzanne Savoy
- Length: 58 mins
- Original Recording
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Caroline’s mattress had nothing to do with her untimely death at the age of 28—this, she wants Tempur-Pedic’s market research representative to know. But as she reflects on her first ever mattress purchase and their interview progresses, Caroline dives into the circumstances and decisions that led her and Nicholas—her boyfriend, 10 years her senior and prone to sleeping on the floor—to that particular bed in that particular shopping plaza.
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Interesting and engaging
- By Mama on 20-10-2023
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In-Depth Market Research Interviews with Dead People: Tempur-Pedic
- A Short Story
- Narrated by: Elizabeth Evans, Suzanne Savoy
- Series: Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 3, Audible Original Stories, Book 3
- Length: 58 mins
- Release date: 22-09-2022
- Language: English
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In this at-once hilarious and heartbreaking series, In-Depth Market Research Interviews with Dead People, Alison Espach explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day....
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- By: Dr. Lanny Ebenstein
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Unabridged
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Release date: 02-10-2012
- Language: English
- Milton Friedman is one of the most famous economists in history....
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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liked the book and content
- By Richard McKenna1 on 26-11-2017
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-2016
- Language: English
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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In-Depth Market Research Interviews with Dead People: Volvo
- By: Alison Espach
- Narrated by: Susannah Jones, Allyson Johnson
- Length: 47 mins
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Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all.
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Could not get into
- By Iwbar on 08-03-2024
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In-Depth Market Research Interviews with Dead People: Volvo
- Narrated by: Susannah Jones, Allyson Johnson
- Series: Audible Original Stories, Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 1
- Length: 47 mins
- Release date: 10-09-2020
- Language: English
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Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all....
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In-Depth Market Research Interviews with Dead People: Bounty
- A Short Story
- By: Alison Espach
- Narrated by: Carol Monda, Neil Hellegers, Mark Sanderlin
- Length: 57 mins
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Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty’s market research representative to Paul and Maggie. In this unique short story, a couple who died suddenly in their 50s recounts their use of Bounty paper towels and their sudden switch to a bargain brand near the end of their lives. What appears to be a run-of-the-mill spat between spouses at the Stop & Shop is revealed to be a defining moment of a marriage years in decline.
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Very different and interesting!
- By Anonymous User on 17-10-2023
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In-Depth Market Research Interviews with Dead People: Bounty
- A Short Story
- Narrated by: Carol Monda, Neil Hellegers, Mark Sanderlin
- Series: Audible Original Stories, Audible Original Stories - In-Depth Market Research Interviews with Dead People, Book 2
- Length: 57 mins
- Release date: 04-11-2021
- Language: English
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Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty’s market research representative to Paul and Maggie....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-2021
- Language: English
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Non-member price: $17.00 or 1 Credit
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Market Research Like a Pro
- The Easiest Guide to Market Research
- By: Pooja Agnihotri
- Narrated by: Andrew Doyle
- Length: 48 mins
- Unabridged
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The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrated by: Andrew Doyle
- Length: 48 mins
- Release date: 11-10-2021
- Language: English
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The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success....
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Qualitative Research
- A Guide to Design and Implementation, 4th Edition
- By: Sharan B. Merriam, Elizabeth J. Tisdell
- Narrated by: Marguerite Gavin
- Length: 11 hrs and 1 min
- Unabridged
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Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The accessible, jargon-free style makes this audiobook ideal for both novice and experienced researchers.
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Qualitative Research
- A Guide to Design and Implementation, 4th Edition
- Narrated by: Marguerite Gavin
- Length: 11 hrs and 1 min
- Release date: 06-08-2019
- Language: English
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Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study....
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 24-09-2021
- Language: English
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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interesting and entertaining
- By Rhetta on 17-05-2016
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Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-2015
- Language: English
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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How to guide for obxinious telemarketers
- By Rhea H. on 22-02-2019
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-2017
- Language: English
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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excellent and detailed
- By Ashley Jessen on 03-08-2016
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-2016
- Language: English
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- By: John de Graaf, David Wann, Thomas H. Naylor
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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More a lecture than a book
- By Anonymous User on 14-08-2022
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 11-11-2014
- Language: English
- The new edition traces the role overconsumption played in the Great Recession....
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Snoop
- What Your Stuff Says About You
- By: Sam Gosling
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Unabridged
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For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
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Snoop
- What Your Stuff Says About You
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Release date: 26-06-2008
- Language: English
- For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-2020
- Language: English
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Stock Market Investing Beginners Guide
- Understanding the Stock Market, Building a Portfolio, Long Term Investing vs. Day Trading, Options, Online Trading, Market Research Analysis and Much More
- By: John C. Turner
- Narrated by: Dean Eby
- Length: 3 hrs and 6 mins
- Unabridged
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Do not work for money. Let money work for you as you discover the hidden secrets of investing in the stock market. It is incredible how much wealth can be accumulated investing in the stock market. However, it is even more fascinating to see that the average investors lose money in a year cycle. Why? It is because the stock market is profitable only if you know the right strategies.
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Stock Market Investing Beginners Guide
- Understanding the Stock Market, Building a Portfolio, Long Term Investing vs. Day Trading, Options, Online Trading, Market Research Analysis and Much More
- Narrated by: Dean Eby
- Length: 3 hrs and 6 mins
- Release date: 26-02-2019
- Language: English
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Do not work for money. Let money work for you as you discover the hidden secrets of investing in the stock market....
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Optimal
- By Paul on 10-06-2021
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 04-05-2021
- Language: English
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 04-05-2021
- Language: English
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- By: Dr. A. K. Pradeep
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Unabridged
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Release date: 10-07-2020
- Language: English
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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