Identity Business

An FBI agent becomes a suspected serial killer's next-door neighbor in this heartpounding thriller from #1 New York Times bestselling author Sandra Brown. FBI agent Drex Easton is driven by a single goal: to outmaneuver sociopath Weston Graham, who's responsible for the disappearance of eight...

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.