Identity Business

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Authenticity, Identity, and Being Yourself at Work is filled with practical advice from HBR experts who can help you answer this and other questions like: What does authenticity really mean at work? How do I disclose personal information without oversharing? In what ways can I overcome feelings of imposter syndrome? What should I do when who I am conflicts with those around me?

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.

Motivational speaker and blogger Steve Pavlina presents his words on improving your personal productivity, finding your true identity, building your ego for your betterment, caring for your mind, oneness, and how you can predict the future in a limited sense and much more.

New York Times best-selling author Stedman Graham's Identity Leadership is a very personal and prescriptive guide that is based on his philosophy that a leader can't lead others until he can first lead himself - the more he works on himself, the more he can give to those around him. To know our purpose in life, we begin with our passions, skills, and talents, and with this book we learn how to channel the best of who we are to achieve success for ourselves and those we lead.

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior - and how these shared identities can inspire both personal change and social movements.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

If you’ve ever hidden your real self to belong, Embrace the Power of You will resonate. Timm’s journey toward self-acceptance provides a wealth of insight into the reasons why people feel alienated and invisible in the workplace. Timm knows firsthand the fear and shame that comes from hiding your identity, and shows how to overcome those feelings one small step at a time. By offering practical tips and strategies based on research and personal experience, Timm proves an expert guide for those who want to bring their authentic selves to work and don’t know where to begin.

You can manifest your dream reality with joy and ease while attracting beautiful people, synchronicities, and events that help you on your journey. You see, you can't manifest positive things while operating from fear-based, negative mind-sets. The good news is that you can choose the love of attraction's power to cleanse your mind-set and energy. You can let go of what is holding you back and make LOA work for you, once and for all.

In the current period of social and political unrest, conversations about identity are becoming more frequent and more difficult. On subjects like critical race theory, gender equity in the workplace, and LGBTQ-inclusive classrooms, many of us are understandably fearful of saying the wrong thing. Kenji Yoshino and David Glasgow, founders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law, are here to show potential allies that these conversations don’t have to be so overwhelming.

What is the value of one powerful question? What about one life changing answer? This book asks questions geared towards a sense of knowing who you are at your core. These questions are thought-provoking, challenging, and inspiring. Most importantly, they are life changing! Truth is - no two individuals are created exactly alike! God, in his infinite wisdom, created every person with a unique identity and purpose.

Your existence is not a coincidence. You have been divinely designed with a purpose in mind. So many people are searching for their purpose, void of direction, and vision. You are the answer to a question and the solution to a problem. In Identity, Dr. Eddie empowers you with keys to pursue your purpose and identify your identity. When you receive a revelation of who are, you can't remain the way you are.

Collecting deeply personal conversations with inspirational LGBTQ+ trailblazers (from Troye Sivan to Margaret Cho) about how they leveraged the challenges and insights they had as relative outsiders to succeed in the worlds of business, tech, politics, Hollywood, sports and beyond, Andrew Gelwick’s The Queer Advantage celebrates the unique power of queer identity. Their stories brim with the hard-won lessons gained over their careers.

Human connection affects much more than the bottom line. Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. An update to the popular first edition, Michael Stallard’s Connection Culture (Second Edition) provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection.

What does it take to thrive in the world’s most relentlessly innovative company? In this gripping and unflinchingly honest account, a former Amazon leader pulls back the curtain on twelve transformative years inside the tech giant. From the scrappy startup culture of early Seattle days to the high-stakes expansion into global markets, this book is both a survival guide and a playbook for navigating corporate life. Harness the power of Amazon’s Leadership Principles to deliver results and build trust. Master the STAR Method to uncover exceptional talent and make every hire count.

Gerade für die Frauen heutzutage ist es unfassbar wichtig, dass sie anfangen ihre eigenen Träume wirklich zu leben, sich zu entwickeln und die andere Welt hinter den alt bekannten Überzeugungen kennenzulernen. Ja, es ist möglich Familie und Karriere erfolgreich zu vereinen, ohne Abstriche in einem Bereich zu machen. Es ist das Geburtsrecht eines jeden Menschen erfolgreich und vermögend zu sein. Die Spielregeln des Unternehmertums - wie man ein eigenes erfolgreiches, gewinnbringendes Business aufbaut und wie Geld funktioniert - sind für Frauen und Männer gleich.