Design Strategy

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Despite the abundance of books on the Civil War, not one has focused exclusively on what was in fact the determining factor in the outcome of the conflict: differences in union and southern strategy. In The Grand Design, Stoker examines how Abraham Lincoln and Jefferson Davis identified their political goals and worked with their generals to craft the military means to achieve them - or how they often failed to do so.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined, and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players involved—some by design, many not. This science of complex adaptive systems must be the bedrock on which strategy is built.

Use essential oils to align with your human design. Over the last few years, there’s been an explosion of interest in human design. As it enters the mainstream, coaches, therapists, and facilitators are using human design in their work with clients. But many people miss out on its real potential, limiting their experience to the level of a horoscope. There is a deep, rich world that awaits you. Are you ready for the journey?

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Mastering Zero Trust: Strategy, Architecture & Execution: Design, Implementation, and Operations" offers a comprehensive guide to understanding and implementing Zero Trust Security in modern networks. This audiobook begins with an exploration of the evolution of cybersecurity and the challenges posed by traditional perimeter-based models. It introduces the foundational principles of Zero Trust—verify explicitly, apply least privilege access, and assume breach—highlighting why this approach is essential for today’s decentralized, cloud-driven environments.

Activate your self-awareness and let your intuition be the driving force for success in relationships, work, and all your personal goals—unlock the power of human design! Self-awareness is a pillar of emotional intelligence, and it is vital for success in all the realms of your life—love, money, work, friends, and family. When you know who you are and you rely on your intuition, your life becomes more peaceful, enriching, and inviting.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Learn competitive business strategy from the best. According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct - let Bamford provide the instruction you need to hone your business and leadership traits, and lead your organization into a bright future. Bamford’s work stands out from other business leadership audiobooks by providing in-depth processes in a practical format that allows the listener to use the material immediately.

Digital Strategy: The Art of Digital Brand Design.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book comprises four books to help you on your path to success.