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Change by Design, Revised and Updated

How Design Thinking Transforms Organizations and Inspires Innovation
By: Tim Brown
Narrated by: Tim Roberts, Tim Brown
Length: 7 hrs and 37 mins
Categories: Business, Career Skills
4.3 out of 5 stars (21 ratings)

Non-member price: $38.13

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Publisher's Summary

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. 

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. 

Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management. 

Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

©2019 Tim Brown (P)2019 HarperCollins Publishers

What listeners say about Change by Design, Revised and Updated

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  • Amazon Customer
  • 16-01-2020

Not quite what I was hoping for

As a design professional was hoping for practical implementation and process, whereas this was very much a back-patting exercise extolling the virtues and benefits of design thinking to those needing convincing. A great, feel-good read, but not helpful in getting started or refining your process. The content has also become rather dated in places.

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  • Susan Terri
  • 18-10-2019

Creativity is in everything

While I'd love to change jobs to become a design thinker, I do not think that is the path I am supposed to take but I enjoyed reading about the process of design and the components of design.

2 people found this helpful

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  • Mauro Locarnini
  • 12-11-2019

Good intro and evangelism for Design thinking

If you're looking for inspiration on why you should learn more about design thinking, this book is for you. Well structured, provides an overview of the principles of this discipline and illustrates them very well. It also provides a compelling case to use this approach to tackle wicked problems. If you want a more systematic approach to learn the tools of the craft, this book is not for you. On the one hand it is somehow the nature of design thinking to be an emerging, open ended discipline. On the other hand the book shows too much of the author's personal approach which is not in the way of decoding and creating a framework. There is good effort in that sense but if you are looking for that this may not be the book.

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  • Kadmiel Konan
  • 22-09-2020

this is not complete

the book is not complete and is only 4 minutes long. it's the wrong version.

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  • Scott Moore
  • 20-09-2020

A vision of today.

Thought provoking and a must read for every designer and every end user. We haven't learned anything yet.

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  • Christopher
  • 28-07-2020

Lots of fluff, little substance

I was hoping for a book that could conclusively show why Design Thinking was more than a buzz word. Instead what I found was common-sense business principles like customer beneficiary repackaged in a new framework. Worse yet, this book waxes lyrical annoy the benefits of DT yet includes basically nothing about its practical or successful application. New frameworks like DT spawn so much buzz that anybody can execute them poorly and most do. What is missing is an authoritative playbook.

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  • Anonymous User
  • 27-04-2020

Good book, a bit old on its concepts

As I Bought the book, I knew it would speak of eventos happened on the Last decade, but boy have things Changed. It' s a good book if searching for some perspective on desigb thibking, if you already have you bearing on this subjects I recommend to pass on to something else

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  • Xavi Fajardo Figueroa
  • 27-03-2020

A long advertising paper for IDEO with insights

At moments, there are some high-level framwork insights, and yet it mostly feels lick an advertising piece for IDEO.

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  • Sherry Smith
  • 24-01-2020

loved this!

gave me a great understanding of design thinking. will give. me a great basis to continue my learning.