Identity Economics

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

“Identity politics” is everywhere, polarizing discourse from the campaign trail to the classroom. But the “identity politics” so compulsively referenced bears little resemblance to the concept as first introduced by the radical Black feminist Combahee River Collective. While the Collective articulated a political viewpoint grounded in their own position as Black lesbians with the explicit aim of building solidarity across lines of difference, “identity politics” is now frequently weaponized as a means of closing ranks around ever-narrower conceptions of group interests. 

Hardship is now equated with victimhood. Outward displays of vulnerability in defeat are celebrated over winning unabashedly. The pursuit of excellence and exceptionalism are at the heart of American identity, and the disappearance of these ideals in our country leaves a deep moral and cultural vacuum in its wake. But the solution isn’t to simply complain about it. It’s to revive a new cultural movement in America that puts excellence first again.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

The prompt seemed simple: Race. Your Story. Six Words. Please Send. The answers, though, have been challenging and complicated. In the twelve years since award-winning journalist Michele Norris first posed that question, over half a million people have submitted their stories to The Race Card Project inbox. The stories are shocking in their depth and candor, spanning the full spectrum of race, ethnicity, identity, and class. Even at just six words, the micro-essays can pack quite a punch, revealing, fear, pain, triumph, and sometimes humor.

Westerners today grow up with abundant opportunities to determine their own values, identities, and roles in society. But for generations, millions who lived under Soviet rule in the USSR had these essential freedoms withheld, determined instead by a central authority that claimed the right to choose for them and enforce their compliance. Thirty years after the Soviet Union’s decisive collapse, the old communist paradigm continues to limit those who come of age in a post-Soviet world.

The self-help industry is a fraud. You are not exceptional. You can’t have it all. The money won’t follow just because you do what you love. Anyone who tells you something different is lying. Sam LaCrosse’s approach to living a rich and fulfilling life doesn't involve cookie-cutter slogans or self-esteem dogma. The path to a good life lies in discovering and honoring your own core values.

In Privilege Lost, Jessi Streib traces the lives of over 100 youth born into the upper-middle-class. Following them for over 10 years as they transition from teens to young adults, Streib examines who falls from the upper-middle-class, how, and why don't they see it coming. In doing so, she reveals the patterned ways that individuals' resources and identities push them onto mobility paths - and the complicated choices youth make between staying true to themselves and staying in their class position. 

This audiobook was created based on Peter Drucker's long business, consulting, and writing career. He focuses on what to do, what not to do, and how to keep a clear corporate identity and mission. He addresses how all organizations eventually go obsolete and their theory of their business no longer works.

Tech is often thought to be at the helm of innovation, yet the economic disparities between white, Black, and Latinx workers continue to persist. In What We Build with Power, activist and organizer David Delmar Sentíes argues that tech is in a position to move beyond empty platitudes and towards an organized workforce that values the economic wellbeing of Black and Latinx communities. 

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes. That fluid identity has a powerful influence over your feelings, beliefs and behaviours. In The Power of Us, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature.