First Computer

Discover the extraordinary life of Ada Lovelace, the pioneering mathematician who laid the foundation for modern computing. Born in an era when women's potential was often overlooked, Ada defied societal expectations with her brilliance and imagination, creating the first algorithm intended for a machine.

Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.