Community Building

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Discover just how important thriving communities are to our wellbeing and the success of organizations—and learn what steps you can take to create them—in this illuminating and empowering guide from the author of Mastering Civility. Despite our deep desire to feel a sense of belonging, many...

299 Days: The Community, the third book in the 299 Days series, reunites Grant Matson with his family after his wife, children, and in-laws accept that the only way to survive the Collapse is to flee the comfort of their suburban lives and join him at his isolated cabin in the woods. With riots becoming more violent, power outages more widespread, and the military crumbling, Grant and others throughout Washington State realize they must organize if they want to endure.

A “powerful and insightful” (Cyntoia Brown-Long, author of Free Cyntoia) memoir in the vein of Just Mercy and The Sum of Us that upends our understanding about the future of policing in the United States and explores how we can begin healing from systemic injustice. In 2012...

A passionate testimony to the power of moving forward by going back home, a Midwestern native shares hope in going local. Just after turning forty, Steve Grove left Silicon Valley as a Google executive to move to his home state of Minnesota with his wife and fellow tech exec, Mary Grove, and...

From grief quests to altar-making, to dinner parties to Dungeons & Dragons, Renegade Grief is an “offering to the struggle and art of being human” (Krista Tippett, New York Times bestselling author) and a profound, vulnerable exploration of care practices and rituals that empower grievers in...

A “captivating and engaging” (Booklist) memoir by Nicole Walters, the daughter of Ghanaian immigrants who became a self-made multi-millionaire by showing others how to recognize their own strengths—and her own harrowing journey to the discover that she was worthy all along of the life of...

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

It’s the great paradox of the digital age, what Radha Agrawal calls “community confusion” - the internet connects us to hundreds, thousands, even millions of people, and yet we feel more isolated than ever, with one in four Americans saying they have zero friends to confide in. Where are our people? The answer is found in Belong, a highly energetic guide to discovering where and with whom you fit.

The New York Times bestselling author of The Last Romantics delivers a wise, timely, big-hearted novel of unplanned isolation and newly forged community. Where does one go, you might ask, when the world falls apart? When the immutable facts of your life—the mundane, the trivial, the...

Small Groups That Succeed. Small groups are the key to impacting lives in your church. But a healthy small-group environment—one that fosters meaningful, lasting connections—doesn’t just happen. So pull up a chair. Let’s talk about how to make it happen. Bill Willits and bestselling author Andy Stanley share their successful approach, which has resulted in nearly eight thousand adults becoming involved in small groups at North Point Community Church in Atlanta. Simply put, the five principles clearly described here have passed the test.

The NFT marketplace has become so popular that the average NFT now sells for $3,257, according to NonFungible.com. In fact, the most expensive NFT picked up $91.8 million in 2021. But it’s not only the ease of selling attracting artists to NFTs. Or even the total control they have over their earnings.

In Building Community Food Webs, Ken Meter shows how grassroots food and farming leaders across the US are tackling these challenges by constructing civic networks. Overturning extractive economic structures, these inspired leaders are engaging low-income residents, farmers, and local organizations in their quest to build stronger communities.

A full seminar in 10 parts, with bonus questions and answers for reflection, by award-winning educator, Dr. Ed Frierson. Learn how to build learning communities in the school classroom that enrich, empower, energize, embrace, encourage, enable, enhance, enlighten, and ennoble students with enduring impact for kids of all ages and abilities. A wonderful educator, Dr. Frierson, shares out-of-the-box ideas to change the world one classroom at a time.

Community Market Fit is a powerful guide for founders, creators, and marketers who want to build thriving communities around their products, brands, or ideas. In a world where attention is fragmented and loyalty is rare, this book shows you how to create something people actually want to be part of. Through timeless principles, real-world case studies, and modern strategy, you’ll learn how to craft communities that fuel word-of-mouth, drive sustainable growth, and turn customers into evangelists.

One thing that makes Facebook marketing different from other forms of marketing is that it enables you to build your business while also creating relationships with loyal fans in the process. Facebook marketing makes it possible for a business to grow from a very small one to an established brand with enhanced visibility and awareness across social media platforms.

From “tomorrow’s greatest designer” (The Atlantic), a personal and deeply researched look at how the choices we build into our environment reflect and determine the way we think, connect, and live. We've been led to believe that purposefully designed spaces are something reserved only for...

Within this essential volume, leading social media expert Michael Malone explains the key approaches and philosophy that form the backbone of virtually every effective social media implementation regardless of platforms used, whether Facebook, Instagram, Pinterest, Twitter or other combined options. Citing real-world strategies adopted by such diverse brands as WoodenBoat magazine and the Grateful Dead, Malone lays out fundamental guidelines without which no attempt at social media outreach will succeed.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.