Business Survival

Brought to you by Penguin. Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses...

Four decades ago, when I started my own small business, I looked for a book that would explain all the nuts and bolts of day-to-day survival as a small business. There wasn’t one. And there still isn’t one. So, I wrote one.

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

The corporate ladder is gone. It's been replaced by a game—and if you don't know the rules, you're going to lose. For nearly twenty years, John D. Romero climbed to the top 1% of U.S. income earners, holding elite financial licenses (Series 7, 66, 24) and advising thousands of clients—from struggling families to $150M net-worth individuals. Then, he walked away. Why? Because the corporate world quietly replaced true leaders with corporate cowards who climb via flattery, credit-theft, and politics instead of excellence.

How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters! Don't Panic. Be Prepared. Have a Plan. Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations. It's a scary world out there. Times are as tough as they've been in decades.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalisation world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalisation. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. 

‘Original and thought provoking’ Gordon Brown ‘Challenging and hopeful: a groundbreaking guide to the future’ Valerie Amos To thrive in the twenty-first century, we all need to understand the challenges coming our way. And start adapting, now. We all know there are major, overlapping...

Every workplace conversation just got easier. Whether you're navigating passive-aggressive coworkers, coaching underperforming employees, or surviving another pointless meeting, this 2-in-1 bundle gives you the exact phrases you need.

Stop waiting for "someday" to save for retirement. This book shows freelancers and gig workers exactly how to build real wealth—even with irregular income. Sam Patterson gets it. After an $8,400 IRS surprise revealed he didn't understand self-employment taxes, this IT trainer and consultant spent four years obsessively researching retirement planning for people like him—people juggling multiple income streams without a corporate safety net.

Turtle Lake is a gripping tale of revenge, survival, and the intricate interplay between human nature and the natural world. The story follows Jim Peters, the comptroller at Ramsey Motors, who uncovers a corrupt scheme by the company and its insurer, U.S. Underwriters, to defraud employees of...

Startup Savvy is brimming with professional advice and tips for any business in business less than five years. Startup Savvy covers everything from overcoming obstacles - to strategy development - to shortcuts you should NEVER take - to practicing safe social networking.

Work should not feel like a daily psychological battle. If you have ever left a shift, meeting, email exchange, or performance review wondering whether you were overreacting, being blamed unfairly, or slowly losing confidence in your own judgment, this book was written for you.

A clear-eyed manual for building a life of meaning in the chaos of the modern world So you’ve realized life is meaningless. Religion is fake, your job is pointless, society is a charade, and everyone else is just pretending things are fine when, in reality, existential despair is the only...

Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).

This pathbreaking book will change the way managers do business and think about corporate opportunities. Management scholar R. Edward Freeman and his colleagues explain why the key to corporate success is to create value for all stakeholders, and they offer a set of concrete principles and techniques to ensure a firm’s survival, reputation, and success.

Every household should have a home-based business. Entrepreneurship for Survival will offer why this is the case and show you the steps to make it your reality. All it takes is guts, timing, and the right knowledge. Entrepreneurship for Survival is your path to gaining these critical components of success.

Survival to Success describes the unique challenges of entrepreneurial leadership and offers a succinct guide for successfully leading small, high-growth enterprises. Drawing on original research, in-depth interviews, and first-hand experience, the authors offer tried and true guideposts to lessen the anxiety of being an entrepreneurial leader and increase the chances of success for the entrepreneurial organization.

What this book offers you is not a boiler-plate, “10-step plan for success”. It offers you something better. Tools you can use in your unique situation as an entrepreneurial leader. Tools that will help you grow as your organization grows.

If you are going through a major life transition, have struggled for years, and are ready to lay a foundation not just to survive but thrive, this book is for you. In it, you will find essential tools to help you gain clarity and take charge of your life.