Business Survival

Brought to you by Penguin. Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses...

Four decades ago, when I started my own small business, I looked for a book that would explain all the nuts and bolts of day-to-day survival as a small business. There wasn’t one. And there still isn’t one. So, I wrote one.

Joe Doyle is Ireland's number one business mentor for Tradesmen and the construction industry. Hailing from Dublin, Ireland, Joe started off as a bricklayer before setting up his own construction business, which he ran for 10 years.

How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters! Don't Panic. Be Prepared. Have a Plan. Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations. It's a scary world out there. Times are as tough as they've been in decades.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Jason Marchand has everything a CEO is supposed to want, and something inside him is starting to crack. Four years of relentless momentum. A seven-figure exit on the horizon. He's built everything a CEO is supposed to build: the deals, the team, the strategy, the empire. But the 3 a.m. panic attacks won't stop. The sleep won't come. And the voice in his head keeps whispering what he refuses to say out loud. Until the airport. Until the phone call. Until the tears won't stop and the words finally come: "I'm not okay."

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

This pathbreaking book will change the way managers do business and think about corporate opportunities. Management scholar R. Edward Freeman and his colleagues explain why the key to corporate success is to create value for all stakeholders, and they offer a set of concrete principles and techniques to ensure a firm’s survival, reputation, and success.

The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success - or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings.

Stop waiting for "someday" to save for retirement. This book shows freelancers and gig workers exactly how to build real wealth—even with irregular income. Sam Patterson gets it. After an $8,400 IRS surprise revealed he didn't understand self-employment taxes, this IT trainer and consultant spent four years obsessively researching retirement planning for people like him—people juggling multiple income streams without a corporate safety net.

‘Original and thought provoking’ Gordon Brown ‘Challenging and hopeful: a groundbreaking guide to the future’ Valerie Amos To thrive in the twenty-first century, we all need to understand the challenges coming our way. And start adapting, now. We all know there are major, overlapping...

Startup Savvy is brimming with professional advice and tips for any business in business less than five years. Startup Savvy covers everything from overcoming obstacles - to strategy development - to shortcuts you should NEVER take - to practicing safe social networking.

A New York Times bestselling author and leadership coach shares his invaluable secrets for successfully motivating people to action in low-trust, high-stakes environments. For years, Scott Mann worked in environments where nobody was coming to save him, his men, or the exhausted majority of...

Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).

Whether you’re new to freelance life, thinking of taking the leap, or more experienced, the messiness and challenges of self-employment can trip you up if you’re not prepared. Survival Skills for Freelancers is your secret weapon to help you do what you love and love what you do.

Survival to Success describes the unique challenges of entrepreneurial leadership and offers a succinct guide for successfully leading small, high-growth enterprises. Drawing on original research, in-depth interviews, and first-hand experience, the authors offer tried and true guideposts to lessen the anxiety of being an entrepreneurial leader and increase the chances of success for the entrepreneurial organization.

Every household should have a home-based business. Entrepreneurship for Survival will offer why this is the case and show you the steps to make it your reality. All it takes is guts, timing, and the right knowledge. Entrepreneurship for Survival is your path to gaining these critical components of success.

What this book offers you is not a boiler-plate, “10-step plan for success”. It offers you something better. Tools you can use in your unique situation as an entrepreneurial leader. Tools that will help you grow as your organization grows.

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape. Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs.

Using his distinctive and empowering coaching style, internationally-known business coach and entrepreneur’s best friend, Brandon Seigel, takes private practice entrepreneurs on a journey to unlocking key strategies for surviving - and thriving - in today’s business environment. In The Private Practice Survival Guide, Seigel unveils the “big picture” on how to create and scale ethical and prosperous business models to overcome the current barriers hindering success.