Showing results by narrator "Jonathan Todd Ross" in All Categories

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

One of Silicon Valley's top leadership trainers distills his proven framework that has empowered teams at the world's most innovative companies - from Google and Facebook to Cisco Systems and biotech giant Genentech/Roche - to do the best work of their lives. Richard Lee has worked with thousands of ambitious leaders and their teams, and has found that they all share the same frustration. Whether it's because of communication breakdowns or systemic complexity, people at every level of an organization feel like their results fall short of their expectations.