Showing results by author "Rusty Shelton" in All Categories

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Tested is a hard look at how North Carolina and its neighbors face the day's challenges. Hosted by journalists Dave DeWitt and Leoneda Inge.

The Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact & business growth - not ego. Drawing on interviews with some of the world's most influential thought leaders, this marketing podcast will teach you how to build your personal brand, conquer social media marketing, grow your audience and make a bigger impact with Authority Marketing. Hosted by entrepreneur and bestselling co-author of Authority Marketing, Rusty Shelton, this podcast will help you build your roadmap for personal branding success.

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.