Showing results by author "Regis McKenna" in All Categories
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Real-Time Marketing
- By: Regis McKenna
- Narrated by: Regis McKenna
- Length: 57 mins
- Original Recording
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Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.
Preview -
Real-Time Marketing
- Narrated by: Regis McKenna
- Length: 57 mins
- Release date: 16-12-1999
- Language: English
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$6.99 or free with 30-day trial
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- By: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
Preview -
Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release date: 16-12-1999
- Language: English
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$17.99 or free with 30-day trial
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