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Real Time

Preparing for the Age of the Never Satisfied Customer

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Real Time

By: Regis McKenna
Narrated by: uncredited
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Intuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with your drugs. Just what are they doing? These companies are all offering what you need, whether it be stock quotes, an anniversary present, or a prescription filled, and they're offering it to you quickly. In his provocative book, Regis McKenna, the pioneer of modern marketing, explains how these companies are among those best equipped for the 21st century because they are seizing the opportunity of the real-time world - one in which time and distance collapse, action and response are simultaneous, and customers demand instant gratification...or else they go elsewhere. McKenna explains how to compete and how to manage companies in this world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups, including Silicon Graphics, Apple, Microsoft, and Intel. This exclusive recording marks the first time Real Time is available on audio.©1997 by Regis McKenna (P)1997 Audible Inc. Advertising Consumer Behaviour & Market Research Customer Service Management Management & Leadership Marketing Marketing & Sales
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Critic Reviews

"...The notion of eliminating hierarchy and long-term planning, and creating real time management that focuses on delivery, results, and customer needs is a key revelation for companies large and small." (Jerry Yang, Cofounder, Yahoo!)
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