Showing results by narrator "Regis McKenna" in All Categories
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Real-Time Marketing
- By: Regis McKenna
- Narrated by: Regis McKenna
- Length: 57 mins
- Original Recording
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Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.
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Real-Time Marketing
- Narrated by: Regis McKenna
- Length: 57 mins
- Release date: 16-12-1999
- Language: English
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