Showing results by author "Michael Bonilla"

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    • How to Sell Life Insurance.: Life Insurance Selling Techniques, Tips and Strategies

    • By: Michael Bonilla
    • Narrated by: Greg Young
    • Length: 2 hrs and 2 mins
    • Unabridged
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    Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career. Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way?

    Non-member price: $9.68

    • How to Start and Build an Insurance Agency, Edition 2

    • An Insurance Agency and Brokerage Guidebook.
    • By: Michael Bonilla
    • Narrated by: Jack Nolan
    • Length: 1 hr and 59 mins
    • Unabridged
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    Are you thinking about getting into the insurance business? Already in it and need a refresher? Struggling to grow and find ways to sell on value? Having a hard time marketing or growing?

    This revised version by Michael Bonilla, former insurance agency owner and broker, has packed this edition full of relevant information facing new and existing agents.

    Non-member price: $9.68

    • Insurance Agency Economics: An Insurance Agent’s Guide to Insurance Agency Economics

    • By: Michael Bonilla
    • Narrated by: Sam Bogart
    • Length: 4 hrs and 40 mins
    • Unabridged
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    Struggling to turn your agency into a business? This book was written for agents by an agent and with a slightly more academic slant than my other sales books. Most of this information is grounded in practical trial and error and backed by data and proven methodologies. I wrote this audiobook not for fun or for my health. I wrote this book out of necessity to transform my own insurance agency into an actual business. When I first applied for a small business loan through the EDC, I got an education really quick as to what I didn't know about what I didn't know.

    Non-member price: $20.83

    • How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques

    • By: Michael Bonilla
    • Narrated by: Rich Brennan
    • Length: 2 hrs and 41 mins
    • Unabridged
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    When a marketing rep comes into your office or someone from the management team and tells you to "sell the value", how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that’s something an expensive company would say or an overpriced company, because what else could they say?

    Non-member price: $9.68

    • How to Sell Annuities. Second Edition

    • Annuity Sales Techniques, Tips and Strategies.
    • By: Michael Bonilla
    • Narrated by: Oliver Hunt
    • Length: 1 hr and 27 mins
    • Unabridged
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    In this second edition of How to Sell Annuities, you will find additional insight, tips, useful questions, and statistics to help you drive your practice. Creating this second edition, it was clear there was more I could contribute, and the resulting new edition should be a significant improvement over the first draft.  

    Non-member price: $9.68

    • How to Sell Indexed Universal Life Insurance (Second Edition)

    • Using a Supplemental Life Insurance Retirement Plan
    • By: Michael Bonilla
    • Narrated by: Oliver Hunt
    • Length: 1 hr and 28 mins
    • Unabridged
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    In this second edition to How to Sell Indexed Universal Life Insurance, you'll find additional content, new systems, and easy explanations to help you understand how to potentially increase your IUL sales. If you're interested in learning more about indexed universal life insurance, give it a listen.

    Non-member price: $9.68

    • "I Only Smoke When I Drink...": Easy Ways to Have Hard Conversations as a Life Agent

    • By: Michael Bonilla
    • Narrated by: Oliver Hunt
    • Length: 1 hr and 41 mins
    • Unabridged
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    Struggling to meet your sales goals? Struggling to develop your life practice? Struggling to close life policies? Dealing with chargebacks when you shouldn't be? This book might help. If you'd liked my other work this book will blow you away.

    Non-member price: $9.68

    • How to Sell Umbrella Insurance, 2nd Edition

    • A Guide to Qualify, Present and Close
    • By: Michael Bonilla
    • Narrated by: Oliver Hunt
    • Length: 1 hr and 11 mins
    • Unabridged
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    What I've put together here is the most comprehensive sales audiobook for umbrella insurance - every aspect, from sales pitch, objection, rebuttals, etc. Umbrella insurance is a key component to building your book of business over time. Most agencies overlook selling umbrella insurance, but successful agencies spend the time and focus on density per household. 

    Non-member price: $9.68

    • An Introduction to the Science and Art of Selling

    • By: Michael Bonilla
    • Narrated by: Roland Purdy
    • Length: 2 hrs and 5 mins
    • Unabridged
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    Our job as salespeople is to leverage our knowledge and identify possible solutions for consumers by demonstrating value via benefits. Often we forget the consumer doesn’t know what we know. Most consumers are looking for some guidance and direction. So whether you are new to selling or a seasoned pro, take it one step at a time. In this audiobook, we are going to cover everything from creating a sales process to prospecting. 

    Non-member price: $9.68

    • How to Market a Modern Insurance Agency.

    • New School and Old School Marketing Systems.
    • By: Michael Bonilla
    • Narrated by: Kevin Doten
    • Length: 1 hr and 45 mins
    • Unabridged
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    Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

    Non-member price: $9.68

    • The Great American Protection Crisis of 2034

    • Pension Maximization Using an Indexed Universal Life Policy
    • By: Michael Bonilla
    • Narrated by: Russell Newton
    • Length: 24 mins
    • Unabridged
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    What if I told you there was a looming crisis brewing in America right now? Something no one is really talking about. It's a protection crisis and a pension crisis. Pensions are becoming rarer and rarer, and the pension that 50 precent of retirees rely on for 90 percent of their income might not be paying out after 2034. In this audiobook, we are going to talk a lot about the landscape of pensions and the ongoing challenges they face. Also, we are going to focus on a life insurance strategy called pension maximization using an indexed universal life insurance plan. 

    Non-member price: $5.50

    • How to Sell Auto and Home Insurance: A Guide to Qualifying and Presenting.

    • By: Michael Bonilla
    • Narrated by: Chiquito Joaquim Crasto
    • Length: 1 hr and 24 mins
    • Unabridged
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    In this engaging practical audiobook I have put together some of the best practices I have learned during my time in the insurance industry. I've been a producer, agency owner, independent broker, securities principal, and consultant. Like all my books, this one is meant to be digested in a single sitting with no fluff. This audiobook focuses on the process with tips and tricks that I have learned. 

    Non-member price: $9.68

    • How to Sell Property and Casualty Insurance.

    • Understanding Insurance Sales, Tips and Techniques.
    • By: Michael Bonilla
    • Narrated by: Oliver Hunt
    • Length: 1 hr and 43 mins
    • Unabridged
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    If you're having a hard time selling insurance based on value and keep getting price objections, then this guide might be what you have been looking for. Methods, rebuttals, tips, and techniques have been detailed out to help, and answers to a lot of common questions are available in this guide.

    Non-member price: $9.68

    • How to Sell Annuities

    • Annuity Sales Techniques, Tips, and Strategies
    • By: Michael Bonilla
    • Narrated by: Joe Wosik
    • Length: 44 mins
    • Unabridged
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    Do you ever wonder how some people sell annuities like hot cakes, and yet you haven't sold a single annuity in over a year? Not everyone starts out know the tips and hints to take them to the top of annuity sales. This audiobook might be helpful on your journey selling insurance. Selling annuities isn't like selling life insurance. It takes a slightly different approach, and this audiobook will give you something to think about next time you are prospecting for annuities. I've included some strategies, some prospecting ideas, and some overall helpful hints.

    Non-member price: $5.50

    • How to Sell Umbrella Insurance

    • A Guide to Qualify, Present and Close
    • By: Michael Bonilla
    • Narrated by: Simon Watts
    • Length: 45 mins
    • Unabridged
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    Are you having trouble coming up with a simple system to sell umbrella insurance? Here are some tricks and tips that I have learned over time. What I have found working with agents and being an agent is that it comes down to asking the right questions and relaying the information in a simple way. 

    Non-member price: $5.50

    • How to Sell Indexed Universal Life Insurance

    • Using a Supplemental Life Insurance Retirement Plan
    • By: Michael Bonilla
    • Narrated by: Andrew Heron
    • Length: 37 mins
    • Unabridged
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    Indexed Universal Life Insurance (IUL) is one of the fastest growing financial products on the market. There are a lot of ways to sell an IUL. As an agent, here is a simple system I used to sell Indexed Universal Life. 

    Non-member price: $5.50

    • How to Start and Build an Insurance Agency

    • An Insurance Agency and Brokerage Guidebook
    • By: Michael Bonilla
    • Narrated by: Joe Wosik
    • Length: 1 hr and 24 mins
    • Unabridged
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    Are you a struggling agency owner? Brand new to the industry or thinking about starting from scratch? This audiobook is a process-focused audiobook that is engaging and easy to follow. I wrote this to be heard in a single sitting and easily adaptable for a broker or agent. Topics discussed: marketing, selling, prospecting, script building, different types of agency models, and other important topics for agencies.

    Non-member price: $9.68