Showing results by author "John Lamerton" in All Categories

Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts–they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered, always chasing the next deal, feeling like your business is running you, not the other way round.

The False EXIT isn’t an audiobook about selling your business. It’s an audiobook about NOT selling your business. Want to know how to sell your business? The False EXIT shows you a different way—to nurture your golden goose, rather than kill it—transforming you from a business runner into a business owner (in the true sense of the word).

Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now?

Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Ordinary people + everyday habits = extraordinary results. How does a 'normal bloke from Plymouth' achieve more success than he could ever have dreamed? By becoming a Routine Machine. This book will show you how you can follow a simple, everyday plan to achieve your goals without requiring superhuman effort or natural-born talent. In this book you will learn: why morning routines don’t need to start at 5 a.m., the one routine that makes everything else easier, how '90s TV show Gladiators can cure your procrastination and more.

A Lifestyle Business is a real business: it earns real money, solves real problems, and supports a real life. An Ambitious Lifestyle Business goes one step further: it gives you the freedom to grow your small business without giving up everything else that matters. Welcome to the Ambitious Lifestyle Business podcast – the weekly show that helps UK small business owners build a business that supports the life they really want. Hosted by author and entrepreneur John Lamerton (and his business partner Jason Brockman), this no-fluff, down-to-earth podcast delivers practical, actionable ...