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Evergreen Assets cover art

Evergreen Assets

By: John Lamerton
Narrated by: John Lamerton
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Publisher's Summary

Content marketing doesn’t work - at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This audiobook will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

  • How a cow’s arse got John on primetime BBC TV.
  • Why the world’s worst website is still better than yours.
  • How to make £125,000 from a 27p fridge magnet.
  • Why you should abandon social media.
  • How a spelling mistake increased sales by 48 per cent.
  • The real reason that 'no-one’s buying' from you.
  • How to get the queen of England to endorse you.
  • What you actually earn in an hour.
  • How to sell more (by selling less).
©2021 John Lamerton (P)2022 W F Howes
Marketing Small Business
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Like Listening To Your Own Personal Business Coach

Making your hard work, work again and again for you is just smart, hence evergreen assets. This book helps take what you are already doing and tweak it to become a lifetime asset that keeps working for you. It was just amazing how many new ideas I had from listening to this book, felt like a brainstorming session.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.