Retention First
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
3 Months Free
$8.99/month after 3 months. Cancel anytime.
Offer ends on 29 July 2026 at 11:59 AEST.
Retention First
Narrated by:
John Lamerton
Buy Now for $22.74
-
Narrated by:
-
John Lamerton
-
By:
-
John Lamerton
If you can increase retention by as little as five percent, your profits could grow by as much as 95 percent.
Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts–they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered, always chasing the next deal, feeling like your business is running you, not the other way round.
This book helps you stop treating retention as an afterthought, and start putting it first in your business by looking after–and obsessing over–the customers you’ve already got before chasing new ones who have yet to spend a penny with you.
©2026 John Lamerton (P)2026 W. F. Howes Ltd
adbl_web_anon_alc_button_suppression_t1
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.