Showing results by author "Harry Beckwith" in All Categories

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    • Selling the Invisible

    • A Field Guide to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: Jeffrey Jones
    • Length: 1 hr and 36 mins
    • Abridged
    • Overall
      3.5 out of 5 stars 6
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

    Non-member price: $16.68

    • What Clients Love

    • A Field Guide to Growing Your Business
    • By: Harry Beckwith
    • Narrated by: Harry Beckwith
    • Length: 3 hrs and 29 mins
    • Abridged
    • Overall
      4.5 out of 5 stars 2
    • Performance
      4 out of 5 stars 2
    • Story
      4.5 out of 5 stars 2

    Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

    Non-member price: $25.03

    • The Invisible Touch

    • The Four Keys to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: George Wilson
    • Length: 5 hrs and 39 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

    Non-member price: $29.24

    • The Invisible Touch

    • The Four Keys to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: Jim Ward
    • Length: 2 hrs and 47 mins
    • Abridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
    Also available: Selling the Invisible

    Non-member price: $24.79

    • Unthinking

    • The Surprising Forces Behind What We Buy
    • By: Harry Beckwith
    • Narrated by: L. J. Ganser
    • Length: 6 hrs and 48 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

    Non-member price: $24.79