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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

A meteorite from cosmic space falls to earth on a backwoods Massachusetts farm. The space rock possesses peculiar qualities and mystifies even the brightest university scientists. But it soon becomes clear that this is no ordinary meteor, as its otherworldly influence unleashes a creeping wave of despair, death, and decay into the land and its inhabitants.

The first definitive reference book to describe, region-by-region, how the great wines of Europe should taste. This will be the go-to guide for aspiring sommeliers, wine aficionados who want to improve their blind tasting skills, and amateur enthusiasts looking for a straightforward and visceral way to understand and describe wine.

It's just over a week until Sam will be Binding with Jared, and the only thing she wants is to spend that time relaxing and preparing for the ceremony. Unfortunately, she seems to be asking too much of fate, because suddenly she's lumbered with a number of distractions that have the potential to postpone, or even cancel, the Binding. There's a guarded fiance to crack, a complicated assignment to deal with, Jared's ex to alienate, and a bunch of snobbish Master Vampires to win over - or offend, whichever. On the upside, things couldn't possibly be any worse, could they?

Uncommon Testosterone describes the mechanisms by which cold plunge therapy can stimulate testosterone synthesis via the mitochondria. Integrating case studies, testimonials, the author's personal experience, and hundreds of scientific citations, this text explores the transformative potential of ice baths for achieving healthy sex steroid hormone levels in men and women.

What does it mean to be a Christian in today's turbulent world? After every disillusionment and debate, what convictions survive? Introducing Christian Ethics offers listeners a way to understand how to situate moral reasoning not only in scripture, but also in tradition and human reasoning. It offers a focus on Jesus and the disinherited, and a nuanced rethinking of the kingdom of God and its meaning for Christian ethics. Drawing on Gushee's own work and life story, but also a richly diverse set of sources, it covers principles like virtues, truthfulness, love, and justice.

Bryan Norton was a loner with a love for shooting, and the vast Arizona desert at his disposal to cater to that passion. A former Marine Captain, he was the beneficiary of an early medical retirement due to a blown knee and now had three hundred and sixty five days of vacation a year, use it or lose it. A chance encounter with a stranger on a desert outing was about to change his life.

The first book of D Day Through German Eyes has fascinated listeners around the world with its insight into the German experience of June 6, 1944. Now, book 2 contains a completely different set of astonishing German testimonies from the same archive. These newly translated eyewitness statements by German veterans show the defenders to be determined but psychologically insecure, often deluded in their thinking, and all too human in their shock at the onslaught they faced.

This collection includes the remastered Online Stage productions of Little Women, Little Men, Jo's Boys as well as Comic Tragedies by Jo & Meg. Little Women is the story of four sisters growing up against the background of the American Civil War. Alcott wrote the book at the urging of the publisher, Thomas Niles, who was seeking a story about girls that would have popular appeal.

After the battle in Switzerland, the Fugitive Six find their loyalties torn, splitting them into two factions. Taylor, Nigel and Kopano join Nine to return to the Academy, but nothing is the same. Fear and resentment of the Human Garde has been growing, and the Academy is under siege. The United Nations has decreed that all humans with Legacies must be implanted with inhibitors, a move that will take away their power and their human rights. The team have no choice but to fight back.

I entered this cocktail contest for one reason: to win the prize money and finally open my dream speakeasy. And everything’s going smoothly—until I spot him. Aiden Calihan. The man who wrecked me worse than a tequila hangover. Now he’s a brooding billionaire and the face of a luxury liquor empire. I’d love nothing more than to splash a Dirty Shirley in his infuriatingly perfect face.

Michelangelo's Sistine Chapel ceiling is one of the most iconic masterpieces of the Renaissance. Here, in Raphael, Painter in Rome, Storey tells of its creation as never before: through the eyes of Michelangelo's fiercest rival - the young, beautiful, brilliant painter of perfection, Raphael. Orphaned at age 11, Raphael is determined to keep the deathbed promise he made to his father: become the greatest artist in history. But to be the best, he must beat the best, the legendary sculptor of the David, Michelangelo Buonarroti.

With so much variation that can be handed down genetically, for better or worse, the way we understand our biology holds huge importance for how we understand our world and one another, including the biggest questions of our day, such as social inequality. Eye-opening and profound, Adaptable is a revolutionary reappraisal of an overlooked science.

In Truth Matters, Cornel West and Robert P. George address a range of social issues on which Americans today are bitterly divided. Their book models robust intellectual engagement and civil discourse as they explore vital questions surrounding the idea of truth and its foundational role in our lives.

Separated by 10 years, 3,000 miles, and the unrelenting stresses of adulthood, best friends Janet and Serena plan a 40th birthday girls’ trip to reconnect. But after a massive crash, they’re the only survivors to wash ashore on an uncharted Caribbean Island. Armed with only the clothes on their backs and zero survival skills, they fight to overcome hunger, thirst, deadly wildlife—and most terrifyingly—decades of accrued resentment. Can they find their way home, or will they kill each other first?

Written by two MSP veterans who successfully exited their companies, The Pumpkin Plan for Managed Service Providers reveals a path to freedom for MSP leaders that anyone can follow. You can run your MSP with confidence and positive momentum, achieving the kind of success that empowers you to own your time, enjoy the good life, and be there for those you care about most!

In the Name of the Children gives an unflinching look at what it's like to fight a never-ending battle against an enemy far more insidious than terrorists: the predators, lurking amongst us, who seek to harm our children. During his 30-year career with the FBI, Jeff Rinek worked hundreds of investigations involving crimes against children: from stranger abduction to serial homicide to ritualized sexual abuse. Those who do this kind of work are required to plumb the depths of human depravity, to see things no one should ever have to see - and once seen can never forget.

Leading toddler expert Dr Tovah P. Klein reveals why ages two to five years is the most crucial time for a child's brain development and how parents can harness this period to have a lifelong positive effect on their children's lives. Based on extensive research with toddlers, How Toddlers Thrive explains what is happening in children's brains and bodies at this age that makes their behaviour so turbulent and why your reaction to their behaviour - the way you speak to, speak about and act towards your toddler - holds the key to a successful tomorrow and a happier today.

In 2014, Francis Fukuyama wrote that American institutions were in decay, as the state was progressively captured by powerful interest groups. Two years later, his predictions were borne out by the rise to power of a series of political outsiders whose economic nationalism and authoritarian tendencies threatened to destabilize the entire international order. These populist nationalists seek direct charismatic connection to “the people”, who are usually defined in narrow identity terms that offer an irresistible call to an in-group and exclude large parts of the population as a whole.

On a foggy July evening in 1956, the Italian cruise liner Andrea Doria, bound for New York, was struck broadside by another vessel. In eleven hours, she would sink nearly 250 feet to the murky Atlantic Ocean floor. Thanks to a daring rescue operation, only 51 of more than 1,700 people died in the tragedy. But the Andrea Doria is still taking lives. Considered the Mt. Everest of diving, the Andrea Doria is the ultimate deepwater wreck challenge.