Showing results by publisher "--Tyson Hanks" in International

Drive through rural America and you’ll see small town after small town empty and decaying. As you drive past the abandoned manufacturing plants and shuttered Victorian homes once inhabited by its workers and executives, you can picture what the town was like forty years ago. A thriving community where the company president and assembly line worker went to the same church and whose children went to the same school.

The triumphant globalization of the 1990s and early 2000s has given way to a world economy riven by conflict and populism, as the United States, China and other world powers embrace economic nationalism. In The World’s Worst Bet, global economics specialist David J. Lynch offers a trenchant, fast-paced narrative of the rise and fall of the greatest engine of prosperity the world has ever known and sheds important new light on why the march toward greater global integration faltered.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today.

For a beginner, the Forex market is difficult to navigate. All that research you need to do, all those calculations of risk and reward - it’s a hard game to break into and even harder to get right. On the other hand, diving into the specifics of Forex trading will open the door to consistent profits that can bolster your bank balance every day for the rest of your life. This book will teach you all about successfully trading in the Forex market.

An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalisation world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalisation. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

During his life and even after his death, Captain William Kidd’s name was known around England and the American colonies. He was infamous for the very crime for which he was hanged, piracy. This book by Rebecca Simon dives into the details of the two-year manhunt for Captain Kidd and the events that ensued afterward. Captain Kidd was hanged in 1701, and from that sprung a massive hunt for all pirates led by the British during a period known as the Golden Age of Piracy. Ironically, public executions only led to pirates’ growth in popularity and interest.

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant 90s to the embattled present.

The eminent economic historian Harold James presents a new perspective on financial crises, dividing them into "good" crises, which ultimately expand markets and globalization, and "bad" crises, which result in a smaller, less prosperous world. Examining seven turning points in financial history—from the depression of the 1840s through the Great Depression of the 1930s to the COVID-19 crisis—James shows how crashes prompted by a lack of supply, like the oil shortages of the 1970s, lead to greater globalization as markets expand and producers innovate to increase supply.

China is hot. The world sees a glorious future for this sleeping giant, three times larger than the United States, predicting it will blossom into the world's biggest economy by 2010. According to Chang, however, a Chinese American lawyer and China specialist, the People's Republic is a paper dragon. Peer beneath the veneer of modernization since Mao's death, and the symptoms of decay are everywhere....

The 21st century has seen a rise in the global middle class that brings an unprecedented convergence of interests and perceptions, cultures and values. Kishore Mahbubani is optimistic. We are creating a new global civilization. Eighty-eight percent of the world's population outside the West is rising to Western living standards, and sharing Western aspirations. Yet Mahbubani, one of the most perceptive global commentators, also warns that a new global order needs new policies and attitudes.

In June 2020, prominent business and political leaders gathered for the fiftieth annual meeting of the World Economic Forum in Switzerland, under the rubric of "The Great Reset." In the words of WEF founder Klaus Schwab, the Great Reset is a "unique window of opportunity" afforded by the worldwide COVID-19 panic to build "a new social contract" ushering in a utopian era of economic, social, and environmental justice. But beneath their lofty and inspiring words, what are their actual plans?

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Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help! From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work.