Showing titles in International

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.

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China's economic growth is sputtering, the Euro is under threat, and the United States is combating serious trade disadvantages. Another Great Depression? Not quite. Noted economist and China expert Michael Pettis argues instead that we are undergoing a critical rebalancing of the world economies.

International business requires a deep level of industry insight but also a keen understanding of the cultural differences that impact how business is done. If you’re an American working in China or Japan for the first time, you may not realize the way each culture thinks and reasons is quite different from your own, which can lead to frequent misunderstandings. You may be unaware, for example, that Americans reason in a linear manner, Chinese in a lateral manner, and Japanese intuitively.

For trading success, not only do you have to master your strategy, you must, crucially, master yourself. You need to know yourself inside and out if you are to succeed in this endeavor. You need to put in a lot of work in examining your beliefs about money, success, and what it is you want in life. Remember, if there’s a block in any of this, you will not be successful in trading, no matter how good your technical skill is.

If you work at a multinational company, at some point you may be asked to travel the world to maintain, or install equipment, or seek to boost your firm’s reputation. It happened to Andrew Mackay, and he was unprepared from the moment he stepped on a helicopter to go to a Chevron platform in the North Sea, when everyone was dressed for freezing temperatures except him. Working as what he calls “a travelling prostitute”, Mackay was surprised to find that almost all of the time, he was on his own.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

A case for why regionalization, not globalization, has been the biggest economic trend of the past forty years.

Digitalisierung, (De-)Globalisierung - unsere Welt befindet sich in einem Zustand der totalen Beschleunigung. Doch was bedeutet das für den Einzelnen? Welche Jobs werden in Zukunft relevant, welche Fähigkeiten gefragt sein und wie sollte man sich positionieren? Das Future Proof Mindset bietet erstmals Hilfe für eine erfolgreiche Navigation in einer unsicheren Welt, mit Strategien, um sich "future proof", also zukunftssicher zu machen.

With five trillion dollars traded every day, FX dwarfs all other markets. It's a tough market to master - but not as tough as people think. Currency Kings provides the keys anyone can use to unlock the enormous potential of FX. FX guru Ben Robson walks you through the process of developing a sound strategy, creating a competitive edge, scaling your efforts, and managing risk.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

Mächtig wie kein anderes Unternehmen, doch viel zu vielen unbekannt. Noch nie hat es ein Imperium wie BlackRock gegeben. Mehr als vier Billionen Dollar verwaltet der amerikanische Vermögensverwalter. Keine Bank, kein Fonds hat annähernd so viel Einfluss. BlackRock investiert, analysiert und berät Großinvestoren, Finanzministerien, Notenbanken.

We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products - Coca-Cola and cocaine - this audiobook situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality.

The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society's habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

World history began in the Persian Gulf. The ancient port cities that dotted its coastlines created the first global seaboard, a place from where faiths and cultures from around the world set sail and made contact. More than a history, The Center of the World shows us that contradictions that define our modern age have always been present.

Since the Wall Street Crash in 1929, financial meltdowns have repeatedly sent shockwaves through our world. From the currency crises of the 1980s and 1990s, to Japan's housing crash, the dot com boom and bust, the global financial meltdown, the euro crisis and the COVID pandemic, The Great Crashes tells the stories of ten of these historic events. They serve as a series of cautionary tales, each with their own set of lessons to be learnt. Renowned economist Dr Linda Yueh extracts a three-step framework to help recognise the early signs of a crash and mitigate the effects.

Based on comprehensive research, including gathering and analyzing input from 48 intercultural experts and her own personal and professional experience, Global Cultural Interplay introduces Osnat Lautman’s innovative TCAP™ Model consisting of four spectrums that form the foundation of an informed global mindset: Trust, Communication, Authority, and Process. Made to elevate your multicultural business approach in theory and practice, Lautman presents dozens of countries' positions on the four spectrums, illustrating and intertwining them with experts’ stories and advice.

This book presents the culmination of a 14-year pathbreaking research project examining the risks of civilisation collapse and potential solutions to avoid such an outcome. A profound diagnosis reveals that the root issue lies in the widening rift between the hard and social sciences, which have proven largely ineffective at managing the deficiencies of the former. Of course, the prevailing strategies, structures, and human resource management processes of modern nations have also played a significant role in destabilising societies.

Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.

Few territories are as hotly contested as the western Pacific Ocean. Across the 1.5 million square mile expanse of the East and South China Sea, six countries lay overlapping claims that date back centuries. China, Vietnam, Korea and Indonesia assert their right to trade routes, deploying military garrisons to defend disputed territories while Japan, Vietnam and the Philippines resist their expansion.