Showing titles in History & Culture

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning initiatives, aka predictive AI projects, from conception to deployment.

The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.

Timepieces are one of humanity's most ingenious innovations. Their invention was more significant for human culture than the printing press, or even the wheel. They have travelled the world with us, from the depths of the oceans to the summit of Everest, and even to the Moon. They regulate our daily lives and have sculpted the social and economic development of society in surprising and dramatic ways.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

In Hacking Humanity, technology journalist Lara Lewington takes us to the cutting edge of scientific research to demystify how new innovations are transforming medicine for the better. Drawing us into the science behind the world’s healthiest people from Silicon Valley to the Blue Zones while experimenting with the new technology already available, she examines the real challenges ahead and how we can overcome them.

Are you ready to unlock the incredible earning potential of artificial intelligence? In ChatGPT Side Hustles 2025, you'll discover innovative and practical ways to generate income using ChatGPT, the world’s leading conversational AI tool. Whether you're a budding entrepreneur or looking to supplement your existing income, this book provides the tools, insights, and strategies to succeed in the evolving digital economy.

The benefits of living in a digital, globalised society are enormous; so too are the dangers. The world has become a law enforcer’s nightmare and every criminal’s dream. We bank online, shop online, date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security – sharing our thoughts, beliefs and the details of our daily lives with anyone who cares to relieve us of them?

What will the world of tomorrow be like? How does progress happen? And why don't we have a lunar colony already? In this witty and entertaining audiobook, Kelly and Zach Weinersmith give us a snapshot of the transformative technologies that are coming next - from robot swarms to nuclear fusion powered toasters - and explain how they will change our world in astonishing ways. By weaving together their own research and interviews with pioneering scientists, the Weinersmiths investigate why these innovations are needed and how they would work.

Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.

Paperless Builders is more than just a technology manual; it is a roadmap for innovation. Through engaging narratives and practical insights, Shanbari shares stories from his own digital transformation journey, offering listeners a unique blend of inspiration and actionable advice.

If you want to avoid getting hacked, having your information spread, and risking financial loss, then pay attention.... Do you create tons of accounts you will never again visit? Does your password contain a sequence of numbers, such as “123456”? Do you automatically click all links and download all email attachments coming from your friends? This audiobook will show you just how incredibly lucky you are that nobody's hacked you before.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

Machines That Think explores how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and asks if AI is really a threat. Sometime in the future, the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of utopia, with machines doing a far better job at complex tasks than us?

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

An entertaining first look at how today's members of iGen - the children, teens, and young adults born in the mid-1990s and later - are vastly different from their millennial predecessors and from any other generation, from the renowned psychologist and author of Generation Me.

The world has never been so unstable. Now, more than ever, we need to understand our history, learn from our mistakes, and embrace science and technology as we push into the future. In his debut book, New Thinking: The Technology and Science That Transformed Our World, Dagogo Altraide of YouTube's ColdFusion breaks down the history of gamechanger breakthroughs in the world of science and technology that have shaped our modern world and will impact the future.

Smartphones, social media and AI are here to stay.

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.