Showing results by publisher "Macmillan Digital Audio" in Computers & Technology

The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar start-up, by the prize-winning journalist who first broke the story and pursued it to the end. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose start-up ‘unicorn’ promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. 

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. 

What connects Paleolithic bone flutes to the invention of computer software? Or the Murex sea snail to the death of the great American city? How does the bag of crisps you hold in your hand help tell the story of humanity itself? In his brilliant new work on the history of innovation, international best-seller Steven Johnson argues that the pursuit of novelty and wonder has always been a powerful driver of world-shaping technological change.