Showing titles in Entrepreneurship

The law of market failure: Most new products will fail in the market, even if competently executed.

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success. But it didn’t succeed. In 2018 the business failed. And this is that story.

This book is a guide to help you navigate the world of cryptocurrency - particularly Ripple (XRP). Anyone with an eye on the current financial markets is probably aware that 2017 was the year cryptocurrencies took the world by storm. Now, everyone wants to figure out a way to get aboard this train, but some back off due to the fear that they may not know what to do. With this book, I would like to tell you otherwise. You might not have any prior experience in trading with cryptocurrency, but that is no reason for you not to get started right away!

Tailored for small-business owners and entrepreneurs like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Made for entrepreneurial leaders and executives, this audiobook shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed more than 150 strategic partnerships.

A rare handful of leaders, artists, scientists, and entrepreneurs seem to have Teflon in their heads. They think and act with genuine independence, offering up ideas and insights direct from the subtle workings of their own minds. No matter how far that might take them from their social or political group. We sometimes call these people geniuses, as if they're another breed. But genius doesn't have to belong to just a few people—it can be cultivated.

Online shopping is more popular than ever, and e-commerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

The Voice Over Blueprint: Get Found, Get Heard, Get Hired Break into the world of voiceover and build a thriving business with The Voice Over Blueprint—your step-by-step guide to success in the industry. Whether you're a beginner looking to land your first gig or an experienced talent ready to take your career to the next level, this book gives you the tools to get found, get heard, and get hired. Inside, you'll discover how to: Build a standout brand that attracts clients and sets you apart. Create high-quality recordings from a home studio that works for you.

Most people hate and fear uncertainty. It causes such stress and anxiety that we often choose certain surrender over doubt, becoming passive, dependent, addicted—and more anxious than ever. Doubling down on the certainties promised by technology and micro-management only makes things worse, leaving no opportunity for innovation, adaptation or invention. Artists live with uncertainty constantly—but instead of waiting for the future, they run towards making it, with agency and freedom. What can we learn from them, about facing into a future that grows more uncertain daily?

The Genius Makers tells the story of AI from pioneering days to current achievements to future potential. At the same time it takes the lid off what has effectively become an arms race between Google, Microsoft, Facebook and OpenAI, in which Google may be the clear frontrunner at present, but Facebook has shown itself to be both nimble and innovative, and OpenAI, the company recently founded by Elon Musk and Sam Altman, has made itself the confident upstart of the pack.

Jody, also known as the Stay at Home Mum, has been there and done it herself. She was made redundant while pregnant with her second child and, inspired by necessity, built a money-saving blog from her kitchen table that has grown to become Australia's biggest mothers' network. In this book, Jody explains everything she's learned to help other women get it right: from how to choose a smart business idea and where to start, to the best marketing strategies and digital tools to use, and much more.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

Are you ready to revolutionize your e-commerce business? The future is here, and it’s driven by artificial intelligence. From automating mundane tasks to creating hyper-personalized shopping experiences, AI is transforming the way we buy, sell, and grow online. Whether you're an aspiring entrepreneur or a seasoned e-commerce professional, this book is your ultimate guide to harnessing AI and tools like ChatGPT to scale your business and maximize profits.

Can you succeed in business when your strength is more about sensitivity than swagger? If you’re moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful - strategy-obsessed, data-driven, and relentlessly aggressive.

Mastering the art of fundraising is key to every new company’s success. But the process itself is too often shrouded in mystery. From networking and building supportive relationships to crafting the perfect pitch and knowing when to finalize a deal - it can be a confusing and complex web. Opening a fundraising round is one of the most daunting moments in the lifecycle of a young startup. But even as tech insiders trade tips, too many first-time founders are left in the dark or sorting through conflicting advice.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Every scroll, swipe, and search shapes today’s digital economy. In a world where attention is scarce and algorithms change overnight, relying on outdated strategies is no longer an option. The rules have changed—and so have the tools.