Showing titles in Business Communication

Forget That! shows you the fatal flaws in twenty-two common principles we’ve all learned throughout life and gives you actionable tools to counteract them. Dr. Flax shows you the pitfalls of following these ideas and how they can derail your career and ruin your relationships. This book is an expert’s toolkit for overcoming “common knowledge,” reading people better, understanding human nature, communicating more effectively, and maximizing productivity.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? Find some answers in this engaging audiobook.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Toastmasters, a name synonymous with public speaking, is dedicated to developing its members' communication and leadership skills. Now Distinguished Toastmaster Jeremey Donovan and Public Speaking World Champion Ryan Avery break down the winning speeches from Toastmasters' prestigious annual competition—providing you with tips and techniques guaranteed to improve your speaking, presentation, and communication skills. They also include a special section of insights and advice for listeners who aspire to become serious public speaking competitors.

Working under a difficult boss can turn even a dream job into a nightmare. From narcissists and micromanagers to bullies and credit-stealers, bad bosses come in all shapes and sizes. "Don’t Kill Your Evil Boss" is your comprehensive guide to identifying, coping with, and ultimately taking action against the troublesome leaders who make your work life unbearable.

Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can...really. You Can Read Anyone explains, step-by-step, exactly how to tell what someone is thinking and feeling in real-life situations. It contains specific, proven psychological techniques that can be applied instantly to any person in just about any situation.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques - ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact. Improvise! will show you how to handle whatever comes your way at work - from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Welcome to Behavioral Science: Decisions, Interventions, and Impact. In this comprehensive guide, we delve into the dynamic and ever-evolving realm of behavioral science, exploring the intricate interplay between human behavior, decision-making, and societal impact. Through a lens of insights, strategies, and ethical considerations, this audiobook equips listeners with the tools and knowledge needed to navigate the complexities of effecting positive change in individuals, organizations, and communities.

Whether you're a top-shelf corporate escapee, a fed-up middle manager or a young entrepreneur the e-ttraction method can help you set up a business to achieve your life goals. The 12-step process is separated into three sections to Understand who you are and what you want to achieve, to Build the strategy and assets for your new business, and finally to Leverage your unique assets into a realistic and manageable business model.

If you often struggle to communicate effectively and end up losing your confidence, this is the book for you! From acquiring the basic skills for effective speaking to the art of communicating and delivering a talk, this book will guide you through developing confidence, earning the right to talk, choosing your subject and arranging your ideas and conversing with your audience.

In today's environment of partial attention and isolating remote work, few things are more satisfying than group experiences that produce powerful, meaningful connections and output. But this kind of enlivening, collective work doesn't happen by chance. It must be consciously designed and purposefully activated—in a team, an organization, and a culture. The good news is that making space for this kind of work doesn't have to be hard. There's a technique available to everyone, with no special certification required: gamestorming.