Showing titles in Public Relations

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

Legen Sie mithilfe dieses Ratgebers den perfekten Medienauftritt hin! Medienpräsenz und Authentizität sind alles. Wer sich heutzutage im Schein der Blitzlichter wiederfindet, sollte wissen, wie man sich in Szene setzt. Dazu bietet dieser Ratgeber das nötige Hintergrundwissen. Meistern Sie mit Leichtigkeit Fernsehauftritte, Hörfunkinterviews und Gespräche mit Journalisten der Tageszeitung oder eines Fachmagazins. Mit vielen Beispielen und Tipps lernen Sie, wie man vor der Kamera authentisch und überzeugend wirkt - und dadurch einen perfekten Medienauftritt hinzaubert.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

Ready to turn your social media presence into a money-making, audience-growing powerhouse? In Viral Velocity, CIN Entertainment delivers a no-fluff, action-packed guide to mastering the strategies, psychology, and tools that drive explosive social media growth — no matter your starting point. Whether you're a business owner, aspiring influencer, creator, or brand builder, this book gives you everything you need to attract attention, build loyal communities, and convert engagement into real results.

Through heartfelt reflections—including excerpts from her grandmother’s diaries and the vulnerable story of her son’s cancer diagnosis—Piehl shows how storytelling can bring light to dark seasons, strengthen connections, and leave a lasting legacy.

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

Es gibt Fundraising… und dann gibt es hocheffektives Fundraising. Sorgen Sie dafür, dass Ihres zu Letzterem gehört!

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.

In this groundbreaking book, discover the secrets to conquering shyness and becoming a clear, confident, and charismatic communicator. Picture yourself effortlessly initiating conversations, breaking free from the grip of social anxiety, and mastering the art of small talk.