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Awareness Without Advertising

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Awareness Without Advertising

By: Chris C. Birt
Narrated by: Ian Michael Bennet
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How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz?

How does a small SoHo party for freaks make the cover of The New York Times?

How do you generate an entirely new liquor category without a drop of advertising?

How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it?

Through buzz that brands and the art of advocacy!

Listen about the process behind the brand-making machine USA Today called "one of a kind". Get an insider's perspective on generating awareness with earned, shared, and influencer media without paying for distribution. Listen to Awareness Without Advertising.

©2019 Chris Birt (P)2020 Chris Birt Advertising Marketing & Sales Public Relations Marketing Digital Marketing
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.