Showing titles in Public Relations
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- By: Andrea Coville, Paul B. Brown
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Unabridged
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Release date: 26-08-2014
- Language: English
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The Personal Experience Effect
- Big Brand Theory Applied to Personal Life
- By: Jim Joseph
- Narrated by: Jay Prichard
- Length: 2 hrs and 38 mins
- Unabridged
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If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.
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The Personal Experience Effect
- Big Brand Theory Applied to Personal Life
- Narrated by: Jay Prichard
- Length: 2 hrs and 38 mins
- Release date: 27-03-2014
- Language: English
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360 Degrees of Success: Money, Relationships, Energy, Time
- The 4 Essential Ingredients to Create Personal and Professional Success in Your Life
- By: Ana Weber
- Narrated by: Caroline Miller
- Length: 3 hrs and 9 mins
- Unabridged
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360 Degrees of Success gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will learn how to link the 4 essential ingredients, Money, Relationships, Energy, Time...successfully in 90-180 days. If you are a professional--- 360 Degrees of Success is for you! A student graduating---seeking employment--- 360 Degrees of Success is for you!
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360 Degrees of Success: Money, Relationships, Energy, Time
- The 4 Essential Ingredients to Create Personal and Professional Success in Your Life
- Narrated by: Caroline Miller
- Length: 3 hrs and 9 mins
- Release date: 17-03-2014
- Language: English
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- By: Leslie Gornstein - E!'s Answer Bitch
- Narrated by: Amanda Ronconi
- Length: 3 hrs and 43 mins
- Unabridged
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrated by: Amanda Ronconi
- Length: 3 hrs and 43 mins
- Release date: 31-01-2013
- Language: English
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- By: Tim Templeton
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Unabridged
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Release date: 10-09-2010
- Language: English
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Disrupted
- By: Stefan Pollack
- Narrated by: Daniel Giannascoli
- Length: 3 hrs and 13 mins
- Unabridged
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Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z).
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Disrupted
- Narrated by: Daniel Giannascoli
- Length: 3 hrs and 13 mins
- Release date: 21-08-2013
- Language: English
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The Bluffer's Guide® to Public Speaking
- By: Chris Steward, Mike Wilkinson
- Narrated by: Jack Klaff
- Length: 1 hr and 32 mins
- Unabridged
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Be an instant expert on Public Speaking and Bluff Your Way® with any audience. No exertion required, just a sense of humour. From 'memorising'to 'mannerisms', and from 'presentation' to 'unplanned interruptions', here's all you need to know to sound as if you know it all.
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The Bluffer's Guide® to Public Speaking
- Narrated by: Jack Klaff
- Length: 1 hr and 32 mins
- Release date: 21-10-2008
- Language: English
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- By: Sue Unerman, Jonathan Salem Baskin
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Unabridged
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Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Release date: 21-01-2013
- Language: English
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Publicity Tactics
- Insights on Creating Lucrative Media Buzz
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 6 mins
- Unabridged
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Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
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Publicity Tactics
- Insights on Creating Lucrative Media Buzz
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 6 mins
- Release date: 17-11-2011
- Language: English
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- By: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Unabridged
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Release date: 04-12-2012
- Language: English
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Full Frontal PR
- Building Buzz About Your Business, Your Product, Or You
- By: Richard Laermer
- Narrated by: Richard Laermer
- Length: 6 hrs and 40 mins
- Unabridged
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TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.
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Full Frontal PR
- Building Buzz About Your Business, Your Product, Or You
- Narrated by: Richard Laermer
- Length: 6 hrs and 40 mins
- Release date: 31-07-2009
- Language: English
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- By: Michael Levine
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Abridged
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Release date: 16-10-2009
- Language: English
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Building a Positive Media Profile
- The Easy Step-by-Step Guide
- By: Pauline Rowson
- Length: 1 hr and 55 mins
- Unabridged
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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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Building a Positive Media Profile
- The Easy Step-by-Step Guide
- Length: 1 hr and 55 mins
- Release date: 02-01-2008
- Language: English
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- By: Patricia Fry
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Unabridged
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Release date: 03-02-2013
- Language: English
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release date: 01-06-2011
- Language: English
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Unabridged
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In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Release date: 01-06-2011
- Language: English
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 27-11-2018
- Language: English
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Wie man eine Wahl gewinnt
- Leitfaden für einen erfolgreichen Wahlkampf
- By: Lorenz Brockmann
- Narrated by: Cornelius Beck
- Length: 3 hrs and 49 mins
- Unabridged
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Wer eine Wahl gewinnen will, braucht eine durchdachte Strategie, eine klare und kluge Kampagne und ein starkes Team. Wahlkampf heißt Ausnahmezustand. Insbesondere in den Wochen vor der Wahl sind die strategischen, medialen und kommunikativen Anforderungen an Kandidaten enorm hoch. Wer hier mit einer strategischen Ausrichtung, mit klaren Strukturen im Team, und mit einer ansprechenden Kampagne in den Wahlkampf zieht, hat den entscheidenden Wettbewerbsvorteil.
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Wie man eine Wahl gewinnt
- Leitfaden für einen erfolgreichen Wahlkampf
- Narrated by: Cornelius Beck
- Series: Tübinger HörAkademie
- Length: 3 hrs and 49 mins
- Release date: 11-03-2022
- Language: German
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Arte y oficio de las relaciones públicas
- By: Sandra Stahl
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Unabridged
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Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.
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Arte y oficio de las relaciones públicas
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Release date: 14-03-2022
- Language: Spanish
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Fast PR
- Give Yourself a Huge Media Boost
- By: Paul Blanchard
- Narrated by: Paul Blanchard
- Length: 4 hrs and 8 mins
- Unabridged
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It doesn't matter if you're an entrepreneur, CEO, politician, campaigner, or a combination of all these things. If you're planning to listen to this book, then I'm going to call you a "media wannabe". You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere - and fast. But PR agencies suck. They trade on fear. They tell you that you can't do it yourself. That it's too complicated. But that's all bollocks - and it's precisely why you only get to see the PR agency's MD once, right at the start.
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Fast PR
- Give Yourself a Huge Media Boost
- Narrated by: Paul Blanchard
- Length: 4 hrs and 8 mins
- Release date: 07-11-2019
- Language: English
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