Try free for 30 days
-
PR Works!
- How to Create, Implement and Leverage a Public Relations Program for Your Small Business
- Narrated by: Nancy Marshall (The PR Maven)
- Length: 3 hrs and 22 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
PR Works!
Buy Now for $17.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You will learn:
- How public relations works
- The importance of having a game plan
- The art of storytelling
- Social media programs that generate results
- Proven ways to increase website traffic
- The secret to scoring big with the media
- The know, like, and trust factor
- How to position yourself as an expert
- Creating your PR team
- Measuring success
Plus, the author has included many helpful examples that you can repurpose and use for your own business.
