Showing titles in Marketing

Get quick, practical advice to help you speak with clarity, presence, confidence, and impact, whether you're presenting in a meeting, on stage, or on camera. This show delivers bite-sized episodes that answer the most common questions about public speaking and presentations, based on the Speaking Your Brand® podcast and narrated by host Carol Cox's professionally cloned AI voice. If you want to feel more confident and sound more compelling every time you speak, you're in the right place.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

The Flip Flop CEOs will take everything you have learned about the business of network marketing and flip it right side up. By the time they are done with you, you will have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on yourself. Do not let your ego or misconceptions get in the way of listening to this audiobook. The quality of your life depends on it.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars.

Do you think there's more to life than your 9-5 job? Do you wish to not listen to your alarm clock anymore? Affiliate marketing is a kind of marketing system whereby one party (affiliate/publisher) promotes a product of another party (merchant/product creator) through an intermediary (affiliate network/platform) for a reward. Affiliate marketing is a multi-billion dollar enterprise. In US alone, affiliate marketing is worth almost $7 billion and continues to experience a double digit compound growth.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

AI-Powered Social Media Marketing 2026 gives you a step-by-step blueprint for this new era. This isn’t theory, it’s practical, actionable, and built for creators, marketers, and business owners who want real results.

Discover how AI voice and web agents are revolutionizing small businesses. Hosted by Carlos Julio, founder of AI365Agent, this podcast explores how AI agents are helping real business owners answer every call, book more appointments, qualify leads, and follow up instantly—24/7. Whether you're in roofing, real estate, dentistry, legal, or staffing, this show brings you strategies, real-world stories, and future trends that can save you time, money, and missed opportunities.Weekly episodes include industry interviews, automation tactics, lead-conversion tips, and insights into how AI is ...

Designed specifically for beginners, this guide will show you in step-by-step detail how to build an Etsy empire. Inside, you will find the best marketing tactics which will help your business flourish from day one.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...

Warning: Listening to this 2016 Readers' Favorite Book Award Winner, and implementing its strategies, may cause a significant income increase. "Probably the best and most comprehensive one-stop guide I have seen." - Rick DeStefanis, Award-Winning Author of The Gomorrah Principle. >"Alinka is extremely knowledgeable, and always willing to help authors in whatever way she can. I highly recommend this little gem of an audiobook!" - Patti Tingen, Award-Winning Inspirational Author.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.