Showing titles in Marketing

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function. The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards ...

The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use. At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise. In each episode, you’ll ...

This is the first book about the proper use of the new AI (Artificial Intelligence) Chatbot known as GPT-3 in any online business, network marketing, or affiliate marketing to be created with an amazing collaboration with the real AI CHATBOT whom I call ORAC.

你好！Whether you're saying 'nihao' for the first time or debating China's tech trends in Mandarin – welcome to Chinese Around You, where language meets living culture! As a TESOL educator with 10,000+ teaching hours, I’ve seen learners struggle with two things: 1️⃣ Finding materials that grow with their level (from HSK1 beginners to HSK6+ advanced learners) 2️⃣ Understanding the ‘why’ behind Chinese habits– not just the language, but the culture that shapes it That’s why every episode gives you: ✅ Multi-level nuggets: HSK words explained through real-life ...

Discover network marketing secrets to grow your business, such as taprooting, the art of sponsoring a circle of influence, how to grow your business through social media, how to utilize events and expos, creating a recruiting mindset, and much more.

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

If уоu haven't yet started building аn еmаil list fоr уоur business, thiѕ bооk is fоr уоu. You may have hеаrd thаt a ѕtrоng еmаil liѕt is one оf the most valuable аѕѕеtѕ you саn hаvе, but when you're starting frоm ѕсrаtсh, it'ѕ easy to fееl оvеrwhеlmеd. This is раrtlу because many buѕinеѕѕ оwnеrѕ hаvе a hard time еnviѕiоning thе long-term рауоff fоr thе hаrd work they need tо dо now.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full ...

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

Rob has come up with 3 1/2 Laws that will enhance your network marketing skills to increase sales, revolutionize your relationships and build a referral engine. The top inventors, visionaries and mavericks all used networking to launch and leverage their companies.