Send us a text

Shownotes can be found at https://www.profitwithlaw.com/503.

Hourly billing feels safe—but it’s actually one of the biggest traps holding law firms back. It limits your earning potential, creates tension with clients, and keeps you stuck trading time for money instead of building real value.

In this episode, Moshe Amsel sits down with Jonathan Stark, author of Hourly Billing Is Nuts and a leading voice in alternative pricing, to unpack why the billable hour model is broken—and what to do instead.

From fixed fees to subscription models, Moshe and Jonathan break down how to charge more ethically, boost client trust, and create a firm that grows without burning you out.

⏰It’s time to double your take-home pay and cut hours in ½.

Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney.

In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.

In that growth call, get:

🗺️ A custom 12-month growth roadmap for your firm

🔎Clarity on exactly what’s holding you back

📈 Step-by-step actions to create predictable, scalable growth

Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession

Chapters:

[00:00] The hidden dangers of hourly billing—and why it’s holding your firm back
[03:49] Jonathan Stark’s journey: from developer to champion of alternative pricing
[07:20] The real problem with hourly rates—and how they cap your profits
[13:25] Why hourly billing breaks trust and motivation with clients
[18:30] Beyond contingency: fixed fees, value pricing, and subscriptions for law firms
[23:26] Flat fees done right: why pricing is more strategic than you think
[25:23] Subscription billing: predictable revenue, happier clients, stronger cash flow
[29:33] Value-based pricing: charge more by aligning with client outcomes
[40:27] Side-by-side pricing: boost profits instantly with fixed fees
[45:13] Action plan: test alternative billing and unlock your firm’s growth

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Jonathan Stark: Website | LinkedIn

valuepricingbootcamp.com

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Send us a text

Shownotes can be found at https://www.profitwithlaw.com/502.

“The Hidden Cost of Perfection: How Letting Go Unlocks True Growth”

Most law firm owners believe that pushing harder and doing more is the only way to grow—but in reality, perfectionism and burnout are quietly killing their profits.

In this powerful conversation, Moshe Amsel sits down with international lawyer and high-performance coach David Kubes to unpack how overwork, control, and unrealistic standards sabotage long-term success. Together, they reveal why letting go of “doing it all yourself” isn’t weakness—it’s leadership.

If you’ve been feeling the pressure to do it all, this episode will show you how to step back, breathe, and scale your firm with clarity and confidence.

🎧 Listen now and learn how to lead from calm, not chaos.

⏰It’s time to double your take-home pay and cut hours in ½.

Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney.

In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.

In that growth call, get:

🗺️ A custom 12-month growth roadmap for your firm

🔎Clarity on exactly what’s holding you back

📈 Step-by-step actions to create predictable, scalable growth

Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession

Chapters:

[00:00] Burnout and perfectionism: silent profit killers for law firm owners
[03:21] Why waiting to delegate leads to stress and stagnation
[04:22] David Kubes: from aviation law to leadership coaching
[09:21] Early signs of burnout most lawyers ignore
[11:23] How work stress damages your family and firm culture
[13:37] Self-care first: the key to stronger leadership
[15:47] The real reason lawyers struggle to say no
[18:44] Set boundaries, work less: using Parkinson’s law to your advantage
[23:40] Delegating with confidence: letting go without losing control
[28:12] Redefine success: growth without guilt or burnout

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with David Kubes: Website | LinkedIn | YouTube

Bars in Business

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Send us a text

Shownotes can be found at https://www.profitwithlaw.com/501.

On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could.

If you’re ready to attract the right clients without the marketing grind, this conversation is a must-listen.

⏰It’s time to double your take-home pay and cut hours in ½.

Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney..

In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.

In that growth call, get:

🗺️ A custom 12-month growth roadmap for your firm

🔎Clarity on exactly what’s holding you back

📈 Step-by-step actions to create predictable, scalable growth

Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession

Chapters:

[00:00] Why relationships—not tactics—drive law firm marketing

[03:24] From NASA to law firms: Eli Natoli’s unique journey

[08:22] Why some marketing soars while others flop

[10:57] The real secret to attracting right-fit clients

[14:59] How your values and beliefs shape your firm’s brand

[18:33] Struggling with your “why”? Here’s how to stand out

[22:18] Turning identity into impact: practical branding steps

[25:01] The silent ROI killer in your law firm marketing

[30:07] Why most personal branding advice misses the mark

[31:27] Where to start uncovering what sets your firm apart

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Eli Natoli: LinkedIn | Website

The Service First Framework

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/