Showing results by publisher "Audible Studios" in Marketing
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- By: Scott Stratten, Alison Stratten
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Unabridged
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We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- Narrated by: Scott Stratten, Alison Stratten
- Length: 7 hrs and 31 mins
- Release date: 29-05-2018
- Language: English
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$22.99 or free with 30-day trial
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The Myths of PR
- All Publicity Is Good Publicity and Other Popular Misconceptions
- By: Rich Leigh
- Narrated by: Neil Gardner
- Length: 7 hrs and 24 mins
- Unabridged
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
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The Myths of PR
- All Publicity Is Good Publicity and Other Popular Misconceptions
- Narrated by: Neil Gardner
- Length: 7 hrs and 24 mins
- Release date: 01-08-2017
- Language: English
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$21.99 or free with 30-day trial
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Storm the Norm
- Untold Stories of 20 Brands That Did It Best
- By: Anisha Motwani
- Narrated by: Deepti Gupta
- Length: 9 hrs and 22 mins
- Unabridged
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Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features 20 such stories from an exciting mix of categories.
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Storm the Norm
- Untold Stories of 20 Brands That Did It Best
- Narrated by: Deepti Gupta
- Length: 9 hrs and 22 mins
- Release date: 01-01-2017
- Language: English
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$25.99 or free with 30-day trial
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Der verbotene Ort oder Die inszenierte Verführung
- By: Christian Mikunda
- Narrated by: Reinhard Kuhnert
- Length: 9 hrs and 34 mins
- Unabridged
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Der verbotene Ort oder Die inszenierte Verführung. Unwiderstehliches Marketing durch strategische Dramaturgie - Ein faszinierendes Hörbuch von Christian Mikunda, gesprochen von Reinhard Kuhnert
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Der verbotene Ort oder Die inszenierte Verführung
- Narrated by: Reinhard Kuhnert
- Length: 9 hrs and 34 mins
- Release date: 24-09-2009
- Language: German
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$26.99 or free with 30-day trial
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Release date: 19-11-2014
- Language: English
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$22.99 or free with 30-day trial
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- By: Adam Tanner
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Unabridged
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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Release date: 02-09-2014
- Language: English
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$9.99 or free with 30-day trial
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The Successful Sales Negotiator
- By: Mike Le Put
- Narrated by: Mike Le Put
- Length: 50 mins
- Abridged
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The path to successful sales negotiation starts here. How do you handle the buyer who says "you are too expensive", "we can't afford it", "we don't have the budget", or "you'll have to lower your price"? In this programme, Mike Le Put will tell you exactly how to handle these situations, how to prepare physically and mentally, how to position yourself, how to handle the discount buyer, how to negotiate profitable win-win sales, and how to become a truly successful sales negotiator.
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The Successful Sales Negotiator
- Narrated by: Mike Le Put
- Length: 50 mins
- Release date: 12-12-2006
- Language: English
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$5.99 or free with 30-day trial
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Exceptional Sales Management
- By: Mike Le Put
- Narrated by: Mike Le Put
- Length: 55 mins
- Abridged
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The route to Exceptional Sales Management is within your grasp. This programme is the result of over 20 years of working with outstanding sales managers and directors across a wide range of industries, selling almost every conceivable product and service available. It will give you the tools to accelerate your career, grow your company, and become one of the greatest sales managers of your time.
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Exceptional Sales Management
- Narrated by: Mike Le Put
- Length: 55 mins
- Release date: 12-12-2006
- Language: English
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$5.99 or free with 30-day trial
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- By: Tim Templeton
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Unabridged
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Release date: 10-09-2010
- Language: English
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$16.99 or free with 30-day trial
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Marketing for Scientists
- How to Shine in Tough Times
- By: Marc Kuchner
- Narrated by: Marc Kuchner
- Length: 9 hrs and 18 mins
- Unabridged
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It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.
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Marketing for Scientists
- How to Shine in Tough Times
- Narrated by: Marc Kuchner
- Length: 9 hrs and 18 mins
- Release date: 14-02-2013
- Language: English
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$26.99 or free with 30-day trial
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-2009
- Language: English
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$22.99 or free with 30-day trial
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- By: Brainard Carey
- Narrated by: Richard Allen
- Length: 6 hrs and 47 mins
- Unabridged
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This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Narrated by: Richard Allen
- Length: 6 hrs and 47 mins
- Release date: 29-03-2013
- Language: English
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$22.99 or free with 30-day trial
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Robin Hood Marketing
- Stealing Corporate Savvy to Sell Just Causes
- By: Katya Andresen
- Narrated by: Gwen Hughes
- Length: 9 hrs and 16 mins
- Unabridged
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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.
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Robin Hood Marketing
- Stealing Corporate Savvy to Sell Just Causes
- Narrated by: Gwen Hughes
- Length: 9 hrs and 16 mins
- Release date: 16-04-2013
- Language: English
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$26.99 or free with 30-day trial
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Mobilize
- Strategies for Success from the Frontlines of the App Revolution
- By: Rana June Sobhany
- Narrated by: Rana June Sobhany
- Length: 5 hrs and 27 mins
- Unabridged
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Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.
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useful - even without (needed) refresh
- By Jon on 10-10-2017
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Mobilize
- Strategies for Success from the Frontlines of the App Revolution
- Narrated by: Rana June Sobhany
- Length: 5 hrs and 27 mins
- Release date: 17-01-2011
- Language: English
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$22.99 or free with 30-day trial
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The Making of a Name
- By: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release date: 25-11-2009
- Language: English
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$27.99 or free with 30-day trial
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- By: Marc Gobe
- Narrated by: Ken Maxon
- Length: 10 hrs and 15 mins
- Unabridged
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Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- Narrated by: Ken Maxon
- Length: 10 hrs and 15 mins
- Release date: 28-02-2013
- Language: English
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$27.99 or free with 30-day trial
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- By: Sue Unerman, Jonathan Salem Baskin
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Unabridged
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Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Release date: 21-01-2013
- Language: English
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$22.99 or free with 30-day trial
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Dial Success
- By: Mike Le Put
- Narrated by: Mike Le Put
- Length: 49 mins
- Abridged
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The secrets of successful telephone sales are revealed at last! Dial Success is designed to help you gain the skills of successful telephone selling, focusing on the master skill of selling appointments. You will learn how to develop a winning attitude, define your target market, write a powerful script, identify and overcome objections, increase your sales, and achieve the success you deserve. The skills covered can be used to sell any product or service.
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Dial Success
- Narrated by: Mike Le Put
- Length: 49 mins
- Release date: 12-12-2006
- Language: English
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$5.99 or free with 30-day trial
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- By: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release date: 16-12-1999
- Language: English
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$17.99 or free with 30-day trial
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The E-Factor
- Entrepreneurship in the Social Media Age
- By: Marion Freijsen, Adrie Reinders
- Narrated by: Kevin Pierce
- Length: 5 hrs and 4 mins
- Unabridged
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As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services
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The E-Factor
- Entrepreneurship in the Social Media Age
- Narrated by: Kevin Pierce
- Length: 5 hrs and 4 mins
- Release date: 07-02-2013
- Language: English
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$22.99 or free with 30-day trial
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