Showing titles in Consumer Behaviour & Market Research
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 09-07-2024
- Language: English
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$23.64 or free with 30-day trial
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Truth and Persuasion
- In the Digital Revolution
- By: Ronald Chapman II
- Narrated by: Adam Beatty
- Length: 9 hrs and 12 mins
- Unabridged
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From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.
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Truth and Persuasion
- In the Digital Revolution
- Narrated by: Adam Beatty
- Length: 9 hrs and 12 mins
- Release date: 01-04-2025
- Language: English
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$26.99 or free with 30-day trial
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- By: Steve Dennis
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Unabridged
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Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Masterclass In Retail
- By Tony Walker on 19-07-2022
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Release date: 28-04-2021
- Language: English
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$26.99 or free with 30-day trial
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Boring
- By Nancy on 22-05-2018
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Release date: 22-06-2017
- Language: English
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$23.18 or free with 30-day trial
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-2023
- Language: English
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$26.99 or free with 30-day trial
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-2023
- Language: English
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$23.18 or free with 30-day trial
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As armas da persuasão
- Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
- By: Robert B. Cialdini PhD
- Narrated by: Ricardo Juarez
- Length: 12 hrs and 17 mins
- Unabridged
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Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, histórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.
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As armas da persuasão
- Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
- Narrated by: Ricardo Juarez
- Length: 12 hrs and 17 mins
- Release date: 16-02-2022
- Language: Portuguese
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$26.99 or free with 30-day trial
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-2020
- Language: English
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$23.53 or free with 30-day trial
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- By: Daniel Covington
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Unabridged
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Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Release date: 17-12-2020
- Language: English
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$26.99 or free with 30-day trial
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 24-11-2020
- Language: English
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$19.02 or free with 30-day trial
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- By: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...
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Helping make sense of beauty culture
- By Eb on 23-08-2023
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$21.73 or free with 30-day trial
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Schaefer hits it out of the park again
- By Anonymous on 14-02-2023
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Release date: 05-01-2023
- Language: English
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$22.74 or free with 30-day trial
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Release date: 06-12-2021
- Language: English
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$19.99 or free with 30-day trial
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 24-09-2021
- Language: English
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$23.53 or free with 30-day trial
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-2021
- Language: English
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$19.46 or free with 30-day trial
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall12
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Performance11
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good book - one for the reference library re-read
- By Nathaniel on 06-04-2017
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-2013
- Language: English
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$19.22 or free with 30-day trial
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- By: Robert L. FitzPatrick
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Unabridged
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Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.
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Whooooaaaaa... Must Read.
- By Jo on 07-11-2022
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Release date: 01-12-2021
- Language: English
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$28.41 or free with 30-day trial
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-2020
- Language: English
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$23.72 or free with 30-day trial
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Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- By: Brett Scott
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Unabridged
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Overall5
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The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash.
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Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Release date: 19-05-2022
- Language: English
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$18.79 or free with 30-day trial
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Overall3
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...
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must read for any business leader
- By Nick on 25-08-2021
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-2021
- Language: English
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$23.99 or free with 30-day trial
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