Showing titles in Consumer Behaviour & Market Research
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- By: Spencer Claeys
- Narrated by: Spencer Claeys
- Length: 1 hr and 46 mins
- Unabridged
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It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Narrated by: Spencer Claeys
- Length: 1 hr and 46 mins
- Release date: 04-01-2024
- Language: English
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Why No One Is Buying Your Product
- 9 Steps to Create Products and Services That Customers Love, Sell More, and Increase Profits
- By: Sherwette Mansour
- Narrated by: Cassandra Medcalf
- Length: 5 hrs and 6 mins
- Unabridged
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For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”
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Why No One Is Buying Your Product
- 9 Steps to Create Products and Services That Customers Love, Sell More, and Increase Profits
- Narrated by: Cassandra Medcalf
- Length: 5 hrs and 6 mins
- Release date: 18-12-2023
- Language: English
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Relevanz
- Was, warum, wann, für wen wichtig wird
- By: René Borbonus
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Unabridged
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Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Release date: 20-10-2023
- Language: German
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Africa’s Goldmine
- A Guide to Winning Customers in Its Unstructured Markets
- By: Uchenna Uzo
- Narrated by: Emem Attah
- Length: 1 hr and 58 mins
- Unabridged
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The most novel collection of unknown insights about Africa's consumer markets.
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Africa’s Goldmine
- A Guide to Winning Customers in Its Unstructured Markets
- Narrated by: Emem Attah
- Length: 1 hr and 58 mins
- Release date: 28-09-2023
- Language: English
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- By: Shahla Hebets
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Unabridged
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Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Release date: 07-12-2023
- Language: English
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Iceberg Selling
- Become a Better Salesperson by Looking Below the Surface
- By: Karl Becker
- Narrated by: Joe Scalora
- Length: 2 hrs and 29 mins
- Unabridged
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Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.
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Iceberg Selling
- Become a Better Salesperson by Looking Below the Surface
- Narrated by: Joe Scalora
- Length: 2 hrs and 29 mins
- Release date: 17-11-2023
- Language: English
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- By: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release date: 21-11-2023
- Language: English
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Go Big or Go Home
- By: Diana Kander, Tucker Trotter
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Unabridged
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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Release date: 19-10-2023
- Language: English
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- By: Mitche Graf
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Unabridged
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Release date: 16-06-2022
- Language: English
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- By: Daniel Lafrenière
- Narrated by: Christopher Ragland
- Length: 2 hrs and 8 mins
- Unabridged
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrated by: Christopher Ragland
- Length: 2 hrs and 8 mins
- Release date: 07-06-2022
- Language: English
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- By: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release date: 20-09-2022
- Language: English
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Marketing Secrets of the Ultra-Wealthy
- By: Cooper Saunders
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Unabridged
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Marketing Secrets of the Ultra-Wealthy
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Release date: 10-05-2022
- Language: English
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- By: Shabbir Hossain
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Unabridged
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Release date: 03-05-2022
- Language: English
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- By: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release date: 27-07-2020
- Language: English
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Der Kill Score
- Auf den Spuren unseres ökologischen und sozialen Fußabdrucks
- By: Jakob Thomä
- Narrated by: Matthias Lühn
- Length: 7 hrs and 42 mins
- Unabridged
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Unser Handeln als Konsumenten, Produzenten und Investoren zerstört die natürliche und soziale Umwelt. Ohne es zu merken, töten wir Menschen. Der Ökonom Jakob Thomä legt den Finger in die Wunde: Wie ein Detektiv sammelt er Indizien, besichtigt Tatorte und ermittelt Verdächtige. Seine harte Beweisaufnahme führt ihn zu neuen Antworten auf die Frage, wie die Menschheit zukunftsfähig wird. "Der Kill-Score" erzählt mit einem radikalen Realismus die Geschichte von den tödlichen Folgen unseres Handelns.
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Der Kill Score
- Auf den Spuren unseres ökologischen und sozialen Fußabdrucks
- Narrated by: Matthias Lühn
- Length: 7 hrs and 42 mins
- Release date: 19-10-2022
- Language: German
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- By: Steve Miller
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Unabridged
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In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Release date: 19-09-2022
- Language: English
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Black Is the New Green
- Marketing to Affluent African Americans
- By: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 16-09-2022
- Language: English
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Unabridged
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Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Release date: 15-09-2022
- Language: French
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- By: Allison Hartsoe
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Release date: 14-09-2022
- Language: English
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