Showing results by publisher "New Riders" in Marketing & Sales
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The Brand Flip
- Why Customers Now Run Companies and How to Profit from It
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Unabridged
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
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The Brand Flip
- Why Customers Now Run Companies and How to Profit from It
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Release date: 31-03-2025
- Language: English
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Non-member price: $9.99
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