Showing results by publisher "Brilliance Audio" in Marketing & Sales
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-2016
- Language: English
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$28.99 or free with 30-day trial
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- By: Yasmin Davidds PsyD, Ann Bidou
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Unabridged
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When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Release date: 12-08-2015
- Language: English
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$28.99 or free with 30-day trial
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- By: Daniel Korschun, Grant Welker
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 12-08-2015
- Language: English
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$28.99 or free with 30-day trial
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- By: Alexander Taub, Ellen DaSilva
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Unabridged
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Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Release date: 25-07-2014
- Language: English
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$26.99 or free with 30-day trial
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The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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The 25 Sales Skills
- They Don't Teach at Business School
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Release date: 26-03-2014
- Language: English
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$9.99 or free with 30-day trial
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- By: Jeffrey J. Fox
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Unabridged
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How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Release date: 15-03-2010
- Language: English
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$16.99 or free with 30-day trial
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- By: Arkadi Kuhlmann, Bruce Philp
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Unabridged
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From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Release date: 03-11-2008
- Language: English
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$33.99 or free with 30-day trial
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- By: Bob Gilbreath
- Narrated by: Bruce Reizen
- Length: 9 hrs and 45 mins
- Unabridged
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrated by: Bruce Reizen
- Length: 9 hrs and 45 mins
- Release date: 09-10-2009
- Language: English
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$33.99 or free with 30-day trial
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Elsewhere, U.S.A.
- How We Got From the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
- By: Dalton Conley
- Narrated by: Christopher Lane
- Length: 6 hrs and 29 mins
- Unabridged
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Over the past three decades, our daily lives have changed slowly but dramatically. Boundaries between leisure and work, public space and private space, and home and office have blurred and become permeable. How many of us now work from home, our wireless economy allowing and encouraging us to work 24/7? How many of us talk to our children while scrolling through e-mails on our BlackBerrys? How many of us feel overextended, as we are challenged to play multiple roles - worker, boss, parent, spouse, friend, and client - all in the same instant?
Dalton Conley, social scientist and writer, provides us with an X-ray view of our new social reality. In Elsewhere, U.S.A., Conley connects our daily experience with occasionally overlooked sociological changes: women's increasing participation in the labor force; rising economic inequality generating anxiety among successful professionals; the individualism of the modern era - the belief in self-actualization and expression - being replaced by the need to play different roles in the various realms of one's existence. In this groundbreaking book, Conley offers an essential understanding of how the technological, social, and economic changes that have reshaped our world are also reshaping our individual lives.
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Elsewhere, U.S.A.
- How We Got From the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
- Narrated by: Christopher Lane
- Length: 6 hrs and 29 mins
- Release date: 13-01-2009
- Language: English
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$23.99 or free with 30-day trial
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Spanning Silos
- The New CMO Imperative
- By: David Aaker
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Unabridged
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
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Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Release date: 25-11-2008
- Language: English
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$23.99 or free with 30-day trial
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- By: Gabor George Burt
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Unabridged
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What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Release date: 18-10-2011
- Language: English
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$22.99 or free with 30-day trial
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- By: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Unabridged
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Release date: 15-05-2008
- Language: English
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$28.99 or free with 30-day trial
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The Age Curve
- How to Profit from the Coming Demographic Storm
- By: Kenneth W. Gronbach
- Narrated by: Max Bloomquist
- Length: 6 hrs and 6 mins
- Unabridged
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrated by: Max Bloomquist
- Length: 6 hrs and 6 mins
- Release date: 02-07-2008
- Language: English
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$28.99 or free with 30-day trial
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Uniting the Virtual Workforce
- Transforming Leadership and Innovation in the Globally Integrated Enterprise
- By: Karen Sobel Lojeski Ph.D., Richard R. Reilly Ph.D.
- Narrated by: Joyce Bean
- Length: 4 hrs and 43 mins
- Abridged
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As our society continues its transition from the Industrial Age to the Digital Age, new challenges are being introduced into the workplace, giving rise to a new phenomenon, Virtual Distance.
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Uniting the Virtual Workforce
- Transforming Leadership and Innovation in the Globally Integrated Enterprise
- Narrated by: Joyce Bean
- Length: 4 hrs and 43 mins
- Release date: 08-07-2008
- Language: English
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$20.99 or free with 30-day trial
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The New Elite
- Inside the Minds of the Truly Wealthy
- By: Jim Taylor, Doug Harrison, Stephen Kraus
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
- Abridged
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We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, it seems we would know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people, and how did they get that way?
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The New Elite
- Inside the Minds of the Truly Wealthy
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
- Release date: 18-09-2008
- Language: English
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$28.99 or free with 30-day trial
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- By: Grant McCracken
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Unabridged
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A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Release date: 15-05-2012
- Language: English
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$23.99 or free with 30-day trial
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release date: 01-06-2011
- Language: English
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$16.99 or free with 30-day trial
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Mind Capture (Book 1)
- How to Stand Out in the Age of Advertising Overload
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 2 hrs and 14 mins
- Unabridged
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The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! But in each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 1)
- How to Stand Out in the Age of Advertising Overload
- Narrated by: Tony Rubleski
- Length: 2 hrs and 14 mins
- Release date: 01-06-2011
- Language: English
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$15.99 or free with 30-day trial
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Unabridged
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In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Release date: 01-06-2011
- Language: English
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$16.99 or free with 30-day trial
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- By: Jim Karrh PhD, Dorie Clark - foreword
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Unabridged
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The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Release date: 01-09-2019
- Language: English
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$27.99 or free with 30-day trial
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