Try free for 30 days

Try for $0.00
1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The New Elite cover art

The New Elite

By: Jim Taylor, Doug Harrison, Stephen Kraus
Narrated by: Jim Bond
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $28.99

Buy Now for $28.99

Pay using voucher balance (if applicable) then card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, it seems we would know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people, and how did they get that way?

In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money.

With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door.

Based on unprecedented research, including hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy - including those who struggle with its implications, those who refuse to let it change them, and those who give it away - and how each of them is changing our culture and economy.

This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.
©2008 Jim Taylor, Doug Harrison, and Stephen Kraus (P)2008 Brilliance Audio, Inc.
Marketing Economic Conditions Social Classes & Economic Disparity
Show More Show Less

Critic Reviews

"[This] fresh take on the habits of the American economic elite will be indispensable to marketers." ( Publishers Weekly)

What listeners say about The New Elite

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.