Showing results by publisher "Audible Studios" in Marketing & Sales

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Der verbotene Ort oder Die inszenierte Verführung. Unwiderstehliches Marketing durch strategische Dramaturgie - Ein faszinierendes Hörbuch von Christian Mikunda, gesprochen von Reinhard Kuhnert

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

The route to Exceptional Sales Management is within your grasp. This programme is the result of over 20 years of working with outstanding sales managers and directors across a wide range of industries, selling almost every conceivable product and service available. It will give you the tools to accelerate your career, grow your company, and become one of the greatest sales managers of your time.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The secrets of successful telephone sales are revealed at last! Dial Success is designed to help you gain the skills of successful telephone selling, focusing on the master skill of selling appointments. You will learn how to develop a winning attitude, define your target market, write a powerful script, identify and overcome objections, increase your sales, and achieve the success you deserve. The skills covered can be used to sell any product or service.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.