Showing results by publisher "Ascent Audio" in Management

Bringing together a wealth of experience from sixty-plus distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally.

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.Colvin's 10 solidly grounded strategies will increase your company's competitiveness and build its long-term value.

There's a bold decision in your life you've been waiting to make, and every day passing by is a reminder of what hasn't happened. Conveniently tucked in a box labeled "someday", the fear of the unknown has taken a grip on your life and put your dreams on hold. Until now. Whether your leap is quitting the soul-sucking job and starting your own business, taking a bold chance on love or finally going all in on your dreams, The Leap of Your Life is the ticket to get you there - all while having the time of your life....

Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry - by daring to serve the people in her organization well. When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand was stagnant, and relations between the company and its franchise owners were strained.

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

If any of the following behaviors sound like you or someone you work with, beware! In Why CEOs Fail, David L. Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them.

In The World Is Your Office, Harvard Business School professor Prithwiraj Choudhury, who has been studying this phenomenon for over a decade, takes listeners inside the trailblazing companies that are going all-in on work-from-anywhere (WFA) policies. From startups and nonprofits to government agencies and large corporations, Choudhury's research shows why and how these organizations are benefiting.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

In The Mac & Cheese Millionaire: Building a Better Business by Thinking Outside the Box, bestselling author, entrepreneur, and culinary innovator Erin Wade shares her inspiring and often hilarious journey of leaving her corporate lawyer job to open a hit mac and cheese restaurant, taking you through the challenges and victories that paved her path to success. By sharing the lessons that helped her sell millions of dollars in cheesy carbs, she delivers the tools you need to create change and surpass all your expectations.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Your most valuable asset is your mind. It is your ability to think, to question, to analyze and then to decide and take action. Each lesson in Start Your Own Business will give you key ideas and exercises that will help you to make better decisions and get better results. Your job is take action on these decisions once you have made them.

In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. Working effectively across differences such as gender, culture, generational, race, and sexual orientation not only leads to a more productive, innovative corporate culture, but also to a better engagement with customers and clients.

Leadership is the most overanalyzed, thoroughly dissected, and utterly confused topic in business. In Leaders Open Doors, author Bill Treasurer helps lighten the leadership load by distilling that leaders are simply creators of opportunity for others. Using personal stories and anecdotes, Treasurer presents the idea of open-door leadership - that is, the responsibility that leaders have for noticing, identifying, and creating opportunities for the benefit of people, organizations, and society.

In The Elephant and the Mouse, diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. In this book, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes.

What if those we lead found great purpose in what they do and worked at their jobs with all their heart? Ultimately, don't we hope to foster intrinsic motivation so that the individuals we lead become better employees, better students, or better athletes? Recent discoveries of brain science and the wisdom of top CEOs that Dr. Tim Irwin interviewed for this audiobook give us the answers we've long sought. Science in recent years discovered that affirmation sets in motion huge positive changes in the brain. It releases neurochemicals associated with well-being and higher performance.

According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities.