Get Your Free Audiobook
-
Digital to the Core
- Remastering Leadership for Your Industry, Your Enterprise, and Yourself
- Narrated by: Dana Hickox
- Length: 6 hrs and 39 mins
- Categories: Business & Careers, Management & Leadership
Non-member price: $30.45
People who bought this also bought...
-
Leading Digital
- Turning Technology Into Business Transformation
- By: George Westerman, Didier Bonnet, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.
-
The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
-
-
not a great audio book ...
- By Amazon Customer on 06-03-2020
-
Driving Digital Strategy
- A Guide to Reimagining Your Business
- By: Sunil Gupta
- Narrated by: Daniel Henning
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.
-
Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
-
Why Digital Transformations Fail: The Surprising Disciplines of How to Take off and Stay Ahead
- By: Tony Saldanha
- Narrated by: Wayne Shepherd
- Length: 6 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.
-
Digital Transformation
- Build Your Organization's Future for the Innovation Age
- By: Lindsay Herbert
- Narrated by: Patricia Rodriguez
- Length: 11 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
As with any large infrastructure project, the costs and risks involved in a major innovation programme are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organisations that achieved them; this new title unlocks the 'how' of transformation through digital innovation.
-
Leading Digital
- Turning Technology Into Business Transformation
- By: George Westerman, Didier Bonnet, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.
-
The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
-
-
not a great audio book ...
- By Amazon Customer on 06-03-2020
-
Driving Digital Strategy
- A Guide to Reimagining Your Business
- By: Sunil Gupta
- Narrated by: Daniel Henning
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.
-
Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
-
Why Digital Transformations Fail: The Surprising Disciplines of How to Take off and Stay Ahead
- By: Tony Saldanha
- Narrated by: Wayne Shepherd
- Length: 6 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.
-
Digital Transformation
- Build Your Organization's Future for the Innovation Age
- By: Lindsay Herbert
- Narrated by: Patricia Rodriguez
- Length: 11 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
As with any large infrastructure project, the costs and risks involved in a major innovation programme are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organisations that achieved them; this new title unlocks the 'how' of transformation through digital innovation.
-
The Technology Fallacy
- How People Are the Real Key to Digital Transformation
- By: Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, and others
- Narrated by: Jack de Golia
- Length: 8 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.
-
-
A must listen to
- By Endre Faklya on 20-04-2020
-
Shaping the Future of the Fourth Industrial Revolution
- A Guide to Building a Better World
- By: Klaus Schwab, Nicholas Davis
- Narrated by: Nicholas Guy Smith
- Length: 10 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Fourth Industrial Revolution is changing everything - from the way we relate to each other to the work we do, the way our economies work and what it means to be human. We cannot let the brave new world that technology is currently creating simply emerge. All of us need to help shape the future we want to live in. But what do we need to know and do to achieve this? In Shaping the Future of the Fourth Industrial Revolution, Klaus Schwab explores how people from all backgrounds and sectors can influence the way that technology transforms our world.
-
-
Terrifying
- By Clare rehill on 25-11-2020
-
Digital or Death
- Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer
- By: Dominic M Mazzone
- Narrated by: Dominic M Mazzone
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one.
-
Infonomics
- How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
- By: Douglas B. Laney
- Narrated by: Tim Andres Pabon, Douglas B. Laney
- Length: 10 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
-
The Wolf in CIO's Clothing
- A Machiavellian Strategy for Successful IT Leadership
- By: Tina Nunno
- Narrated by: Karen Saltus
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf - a social animal with strong predatory instincts - as the ideal example of how a leader can adapt and thrive.
-
Being the Boss
- The 3 Imperatives for Becoming a Great Leader
- By: Linda A. Hill, Kent L. Lineback
- Narrated by: Erik Synnestvedt
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.
-
The Real Business of IT
- How CIOs Create and Communicate Value
- By: Richard Hunter, George Westerman
- Narrated by: Peter Lerman
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.
-
Designed for Digital
- How to Architect Your Business for Sustained Success (Management on the Cutting Edge Series #)
- By: Jeanne W. Ross, Cynthia M. Beath, Martin Mocker
- Narrated by: Kitty Hendrix
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.
-
Be the Business
- CIOs in the New Era of IT
- By: Martha Heller
- Narrated by: Martha Heller
- Length: 5 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Remember the '70s? Way back then, IT was a mainframe that sat in some room and only a few people had a key. Flash forward a decade, and IT was a limited set of systems irrelevant to the vast majority of employees and customers. But today, all of the sudden, technology belongs to everyone. Because of the suddenness of this revolution in technology adoption, most IT organizations have not had enough time to evolve into a "comfortable integration" with the rest of the company.
-
Corporate Innovation in the Fifth Era
- Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft
- By: Matthew C. Le Merle, Alison Davis
- Narrated by: Simon Phillips
- Length: 7 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation.
-
The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
-
Inspiring and motivating
- By Michael on 30-07-2016
-
The CIO Paradox
- Battling the Contradictions of IT Leadership
- By: Martha Heller
- Narrated by: Sean Pratt
- Length: 7 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Regardless of industry, most major companies are becoming technology companies. The successful management of information has become so critical to a company’s goals, that in many ways, now is the age of the CIO.
-
-
Great read for any budding CIO
- By Arash on 10-10-2017
Publisher's Summary
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership styles and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonald's, Publicis, and UK Government Digital Service, this audiobook delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the cores of their businesses.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
More from the same
What listeners say about Digital to the Core
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Anonymous User
- 03-05-2019
Practical how-to guide on digital transformation
I really, really enjoyed this book. Instead of being theoretical, it is very practical. It is pitched at large, cumbersome organisations, who want to be like Google, but are never going to be. Instead, it explains how any organisation can digitally remaster in order to survive and thrive. The digital conversation today is dominated by Technology teams and to a lesser extent, the Marketing department. Which is possibly why organisations are finding transformation so difficult. This explains what organisations must do, from the Board down, if they are going to make it in the new world. It took me a while to get past the Babalot tennis example - who cares I thought. Oh how wrong I was. This was a great example of how if an old, established tennis racket company can use data to transform, then so can anyone. It also shows the scarily huge potential of the IoT. Data might be the new oil and analytics the combustion engine, but this my friends is the instruction manual.
-
Overall
-
Performance
-
Story

- Thomas Husfeldt
- 11-02-2018
Not really interesting
Would you try another book from Mark Raskino and Graham Waller and/or Dana Hickox?
Not as my first choice - but it was kind of ok
What could Mark Raskino and Graham Waller have done to make this a more enjoyable book for you?
Make it shorter and sharper - what are the main points and the diagnostics.
Which scene was your favorite?
not sure
Any additional comments?
Too much repeating and preaching - no really novel info and ideas.
However, if you are lost with a mindset dating 5-10 years back this may be helpful.
I have seen many books and presentations e.g. Good Strategy Bad Strategy, Innovators dilemma, Michael Porters presentations, and more that are strong and insightful.
-
Overall
-
Performance
-
Story

- Carlos Barros
- 28-11-2017
Very good book !
Very good book to understand about digital , core competencies and marketing share. Very well explained.
-
Overall
-
Performance
-
Story

- Amod Manjrekar
- 23-10-2017
Excellent Read
Must Read for professional who are confused by marketing jargons.Example are very relevant and there is Direct applicability to the work environment.
-
Overall
-
Performance
-
Story

- Timothy G. Wenhold
- 12-07-2016
Start your digital transformation
This book is the perfect guide for anyone struggling to articulate the need the digital transformation within the organization. Whether you're just starting out or you're a veteran change agent, Digital to the Core does an excellent job of organizing and presenting relevant information that every leader needs to not only no but thoroughly understand. As the book points out there's not a single business that is immune to the coming changes the digital era has already set in motion. I found myself wanting to ask questions of the author as I listen to the book. Questions about what other business have done, what can I do. I was pleased to find that my question were answered as the book progressed. I highly recommend this book to any business leader whether you're struggling with the jewel transformation for you believe everything is on the control this book has something to offer.
-
Overall
-
Performance
-
Story

- R. Wesson
- 10-03-2016
Good, thought-provoking book
I found a lot of good ideas in this book. Highly recommend for CIO's and CEO's that want to start pushing their digital initiatives. My only gripe is that the narrator CANNOT pronounce the word "digital", which given the subject, is sometimes humorous, but often just annoying and distracting. I would consider re-recording it. It's that bad.
-
Overall
-
Performance
-
Story

- Paul Campbell
- 06-12-2016
Can your organisation transform?
Great book, with real life examples, to describe how transformation is possible..... arguably, necessary in a while different range of industries.
16 Best Audiobooks by Aboriginal Authors
Across genres, there’s no shortage of brilliant titles from Aboriginal and Torres Strait Islander writers of Australia.



25 Best Celebrity Audiobooks
It’s always a pleasant surprise to pick up a familiar story and find an unexpected famous friend in the narrator’s booth.



Best Audiobooks of 2020
We've crunched the numbers, heard from our listeners and gotten expert opinions to round up the best listens of 2020.


