Showing results by publisher "-emdashery books-" in Forecasting & Strategic Planning

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

In a world where change is the only constant, leadership demands courage and clarity. Every organization faces pivotal moments that can either blur their vision or strengthen their resolve. Through insightful storytelling, engaging illustrations, and practical exercises, Bolsinger helps you cut through the noise to hone in on what truly matters—your mission. The Mission Always Wins isn't just about theory; it's packed with real-life case studies and actionable advice, so you can foster alignment and purpose within your team.

Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization—resources that are too often squandered.

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

Do you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be? Take a minute to answer these questions. No matter how educated you are, this audiobook suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countries, conducted by global polling firm Ipsos, The Perils of Perception investigates why we don't know basic facts about the world around us.

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

In Generative AI: Navigating the Course to the Artificial General Intelligence Future, Martin Musiol delivers an incisive and one-of-a-kind discussion of the current capabilities, future potential, and inner workings of generative artificial intelligence. In the book, you'll explore the short but eventful history of generative artificial intelligence, what it's achieved so far, and how it's likely to evolve in the future. You'll also get a peek at how emerging technologies are converging to create exciting new possibilities in the GenAI space.

The world we once described as volatile and uncertain has shifted into something far more chaotic: BANI, or brittle, anxious, nonlinear, and incomprehensible. In Navigating the Age of Chaos, Jamais Cascio, the originator of the visionary BANI framework, unpacks the tools and perspectives needed to navigate our increasingly turbulent era.

The Strategy Implementation Gap is a guide for executives on how to have a sustainable approach to the right people doing the right things in the right way to achieve the right results.

After years of consulting for Fortune 1000 companies, Brady Brim-DeForest understands the drawbacks of working in giant, siloed environments. His book, Smaller is Better, shows you how to use the small, empowered teams model to radically recharge your workplace, make better products, and deliver a phenomenal customer experience. All with better employee engagement and retention!

Agile Project Management for Dummies introduces you to the planning and execution approaches that can help you complete projects more quickly, with higher quality and using fewer resources. For companies in any industry—not just software development—agile project management reduces waste and increases transparency, while addressing customers' ever-changing requirements. You'll learn all the important terms, tools, and concepts, so you can infuse agility into your projects right away. Create a product roadmap and prepare for product launches with ease, thanks to this Dummies guide.

We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.

We have been talking about ‘leadership at all levels’ for over a century – let’s make it a reality for today’s world. This completely updated second edition of the award-winning The Inner CEO provides the tried and tested blueprint to make distributed leadership a reality and tap into the potential of the many.

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

Built to Deliver distills 30 years of hands-on school system transformation into an eight-step execution framework. Whether you're leading a public school district, charter or private school network, community college, university, or education nonprofit, this framework helps turn bold strategy into measurable, daily action—so plans aren’t just made, they’re fulfilled. Most plans don’t fail from lack of effort. They fail in the gap between vision and execution. Built to Deliver helps close that gap.

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.