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Leading Digital
- Turning Technology Into Business Transformation
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
- Categories: Business & Careers, Management & Leadership
Non-member price: $35.87
Publisher's Summary
Become a Digital Master - No Matter What Business You're In
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:
- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities
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What listeners say about Leading Digital
Reviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 02-09-2017
Source of "ways towards digitalization" patterns
Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍
2 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- abdullah aldawsari
- 12-01-2020
great lesson learned
this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.
1 person found this helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- 匿名
- 17-02-2021
Superficial and consultancy buzzwords
The book has some good sides, but unless you are a CEO who likes to bring in expensive consultants from Accenture this should be avoided.
In 2021 I would say most of the content is “standard curriculum”. Part 1 is alright, but part 2 is really boring and without any real useful content.
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Marcelo Fandino
- 30-07-2018
Basic Basic Basic
This book do not bring anything new nor add much content.
unless you are new to the subject this it not for you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Julio
- 09-07-2018
Up to date
I really liked the story and how up to date is the whole story
Congrats for a very well structured story
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stevovino
- 28-06-2017
Digital Transdormation is there!!!
I read a summary of the study but the book brings a approach to cases.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- 匿名
- 30-07-2020
thorough and well articulated
a great combination of practical experience and case examples that bring it alive. Informative and well structured book.
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Overall5 out of 5 stars
- Amazon Customer
- 02-03-2020
Excellent
Very well structured book with plenty of real world examples of how certain companies have become digital masters and also gives you a playbook to follow yourself. This is a book you could revisit again and again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ram Prasad Krishnamurthy
- 23-08-2018
Good coherent narration of digital strategy
Loved it. Lucid narration of a comprehensively assessed digital pathway. A must read/listen for all levels of managers in an organisation.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- andrew
- 02-04-2018
challenging listen
in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions
perhaps an appendix review information these companies ?
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- adi ben-nesher
- 14-02-2018
Great book for any executive and consultant
Great research and guide for anyone embarking on a digital transformation journey at any industry or stage
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