Showing titles in Business Development

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Start-up leadership will only get you so far. The founder path is isolating, stressful and overwhelming, and few founders survive the scale-up journey unscathed. If you don't scale your leadership as you scale your company, you're unlikely to survive. Rachel Turner has spent over twenty years helping founders of growing businesses to survive and thrive, so they can lead successful and healthy businesses. The Founder's Survival Guide shows you how to do the same.

Leadership can - and indeed must - be learned. But first you've got to choose to lead. If you're going to make a difference, thinking of yourself as a leader will make it more likely that your legacy - not your fantasy, but the real impact of your life, today and in the long run - is the one you really want.

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.

An Insider's Perspective on the Chief of Staff explores every aspect of the Chief of Staff role in a straightforward and engaging way. Author Emily Sander provides one-of-a-kind insights, combining her own experience as a Chief of Staff with perspectives gained from colleagues and her coaching clients. Sander offers her unique perspective on how the role fits into the organizational big picture, with real-life examples to drive home her points.

By laying a solid foundation on your way to becoming an entrepreneur, you will ensure that you have the required skills and that the rest of your journey is filled with purpose, determination, and self-confidence. Most start-ups fail within the first three years of being launched because of situations that an entrepreneur failed to prepare for. However, entrepreneurial success has been studied as a science and is available for you to put into action. The ideas are so concisely and simply presented here that even a child can pursue them.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Organizational Muscle is a business operating system developed to organize knowledge and leverage activity to its maximum value. It’s all the stuff needed to build, grow, and improve a thriving organization that endures for the long haul! This system offers owners, leaders, and entrepreneurs the freedom to enjoy their lives, employees, and businesses.

Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it’s true--you’re not a numbers person. How can you learn to make sense out of all this Greek? This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet.

You cannot ask your most successful competitors and peers their secrets of rainmaking. That would be awkward, impractical, and sometimes illegal. But it pays to compare yourself to your successful peers. So, we did it for you. We went behind closed doors and asked the tough questions. We asked more than 100 successful rainmakers what they are investing more in, what they are cutting back on, and what are their go-to strategies. In other words, how are they investing their time, treasure, and talent. Think of us as your rainmaking R&D department.

In The Adventure of Sustainable Performance, the authors share their many years of experience serving clients and driving performance as the world transitions to a net zero carbon future. A future that uses resources sustainably and that seeks social justice. Perfect for executives, managers, directors, and other business leaders, The Adventure of Sustainable Performance is an actionable guidebook for the implementation of value-add sustainability programs.

This motivational audiobook is a wonderful collection of short and inspirational stories and facts that have the power to evoke the leader within oneself. Be it a student or a manager, this audiobook is for everyone and for all ages.

Visions of Inequality takes us from Quesnay and the physiocrats, for whom social classes were prescribed by law, through the classic nineteenth-century treatises of Smith, Ricardo, and Marx, who saw class as a purely economic category driven by means of production. It shows how Pareto reconceived class as a matter of elites versus the rest of the population, while Kuznets saw inequality arising from the urban-rural divide. And it explains why inequality studies were eclipsed during the Cold War, before their remarkable resurgence as a central preoccupation in economics today.

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade. That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed.

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.

Unleash the power of a new way of thinking about your investments with 60 easily adoptable ideas and case studies designed to encourage a more creative and financially literate mindset. Whether you're an investment veteran or just starting out, this collection of concise finance-focused lessons and case studies will encourage new ways of thinking about how you invest your money, helping you to achieve success in the markets.

Academics, students, and activists from a wide array of disciplines will find A Taste for Change a dialogue worthy of careful consideration and an inspiring call to action.

Positive Leadership shows how to reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and what Kim Cameron calls “positively deviant performance” - performance far above the norm. Citing a wide range of research in organizational behavior, medical science, and psychology as well as real-world examples, Cameron shows that to achieve exceptional success, leaders must emphasize strengths rather than simply focus on weaknesses.

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.