Showing results by publisher "Audible Studios" in Business & Careers

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

This book is the first comprehensive account of how Australia attained the world's highest living standards within a few decades of European settlement, and how the nation has sustained an enviable level of income to the present. Beginning with the Aboriginal economy at the end of the 18th century, Ian McLean argues that Australia's remarkable prosperity across nearly two centuries was reached and maintained by several shifting factors.

Let's face it: We all know people who are irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who's out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears? In his book Just Listen, Mark Goulston shared his best-selling formula for getting through to the resistant people in your life. Now he brings his communication magic to the most difficult group of all - the downright irrational.

2022年から高校の家庭科の授業に「投資」が組み込まれる。しかし親も教師も、どうやって「投資」を教えていいのか戸惑うはず。そこで指針となる考え方を示したい。

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her best-selling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace. Where other etiquette guides evoke images of a stilted and stuffy Victorian tea party, Oliver's witty answers to common questions are both engaging and accessible.

Two decades ago, British Petroleum, a venerable and storied corporation, was running out of oil reserves. Along came a new CEO of vision and vast ambition, John Browne, who pulled off one of the greatest corporate turnarounds in history. BP bought one company after another and then relentlessly fired employees and cut costs. It skipped safety procedures, pumped toxic chemicals back into the ground, and let equipment languish, even while Browne claimed a new era of environmentally sustainable business as his own. For a while the strategy worked....

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

‘इकिगाई एक सफर’ या पुस्तकामध्ये आपले ध्येय साध्य करण्यासाठीचे 35 प्रभावी मार्ग सांगितले आहेत. या मार्गांचा उपयोग करून आपण आपल्या जीवनाचा उद्देश्य पूर्ण करू शकतो आणि आनंदी जीवन जगू शकतो.

In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond.

Serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But let's be honest: you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible, and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

Was it a typo when the CEO mandated that the organization "institutionalize incompetents"? If not, how did the company wind up institutionalizing incompetence instead? How to Work for an Idiot is still the confessions of a recovering Idiot Boss. After decades of writing and consulting, Dr. Hoover finally realized that many of the people he kept trying to "energize" and "enlighten" were, well, idiots. More importantly, he was an idiot for thinking he could change them. This new edition is bigger and better - and filled with even more idiots - than before.

In 2012, Hakeem al-Araibi was a promising young player on Bahrain's national football team when he was arrested for attacking a police station during the Arab Spring, despite television footage showing him playing soccer at the time of the alleged attack. After three months of torture and wrongful imprisonment, Hakeem was released. He fled the country and made his way to Australia, where he was granted refugee status. Hakeem made a life here and was playing for the suburban Pascoe Vale Football Club, in Melbourne. He thought he was safe.

Meeting strangers at a party, alone in the elevator with the CEO, declining a second date because the first was a disaster - social situations apply a lot of pressure to do and say the right thing. 50 Essential Etiquette Lessons shows you the best way to approach these common challenges with confidence and ease. Never mind putting your pinkies up when you drink tea - this guide is packed with modern examples of how to handle any sticky situation.

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.

With suggestions on how to relax and churn out the most of oneself and bring a sense of fulfilment, harmony and purpose, Dale Carnegie’s classic best seller How to Enjoy Your Life and Your Job continues to help people reassess their approach to life, people and job and also helps them discover their strengths and talents.

Our basic right to healthy food is at risk. What can we do? Written in an astute, engaging style, armed with examples from her own homesteading lifestyle, small farmer Nicole Faires' Food Confidential gives you the tools to fight the intangible battles as well as the practical ones.