Showing results by publisher "Penguin Audio" in Business & Careers

At a time when multiple crises are compounding to create epic inequality, four billionaires are hyping schemes that are designed to divert our attention away from issues that really matter. Each scheme - from the metaverse to cryptocurrency, space travel and transhumanism - is an existential threat in moral, political, and economic terms. In The End of Reality¸ Jonathan Taplin shines a light on the enormous cultural power of Peter Thiel, Elon Musk, Mark Zuckerberg, and Marc Andreessen.

For more than 20 years, Garry Kasparov dominated the world of chess. As the youngest ever undisputed world champion, known for confounding his opponents at every move and breaking record after record, Kasparov was asked the same question time and time again: what makes a champion? Drawing on a wealth of revealing and instructive stories, from the most intense moments of his greatest games to the world-changing decisions of history's greatest strategists, Kasparov reveals the strategic ways of thinking that always give a player - in the game of life as well as chess - the edge.

In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today’s world. She likens our drive for money and power to two legs of a three-legged stool. It may hold us up temporarily, but sooner or later we’re going to topple over. We need a third leg – a Third Metric for defining success – in order to live a healthy, productive, and meaningful life.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

In this revolutionary book, Ali Abdaal, Cambridge-educated doctor and the world's most-followed productivity expert, offers a scientifically proven way to get more done - by finding radical pleasure in everything you do. He starts by introducing the three 'energisers' that make work invigorating rather than draining - Power, Play and People. Then he delves into cutting-edge science that reveals how to integrate these forces into your daily routine - so you end every day feeling uplifted rather than exhausted.

'True belonging doesn't require us to change who we are. It requires us to be who we are.' Social scientist Brené Brown, PhD, LMSW has sparked a global conversation about the experiences that bring meaning to our lives - experiences of courage, vulnerability, love, belonging, shame and empathy. In Braving the Wilderness, Brown redefines what it means to truly belong in an age of increased polarisation.

When Chief Joe Pfeifer led his firefighters to investigate an odor of gas in downtown Manhattan on the morning of 9/11, he had no idea that his life was about to change forever. A few moments later, he watched as the first plane crashed into the World Trade Center. Pfeifer, the closest FDNY chief to the scene, spearheaded rescue efforts on one of the darkest days in American history.

Every time we choose a route to work, decide whether to go on a second date, or set aside money for a rainy day, we are making a prediction about the future. Yet from the global financial crisis to 9/11 to the Fukushima disaster, we often fail to foresee hugely significant events. In The Signal and the Noise, the New York Times' political forecaster and statistics guru Nate Silver explores the art of prediction, revealing how we can all build a better crystal ball.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Soon after he opened his vineyard for business many years ago, the Wealthy Gardener noticed a puzzling fact. Everyone wanted money, but only a few people managed to accumulate it. The reason, he realized, is that most people focus on short-term gains instead of achieving lasting wealth. As he grew old and aware of his dwindling time on this Earth, the Wealthy Gardener began to share his hard-earned wisdom with the financially troubled in his community, patiently mentoring those who asked for his practical advice on the ways of prosperity.

Thomas Erikson will help you turn adversity into success with the help of the behavioural model made famous in Surrounded by Idiots. Starting by reminding us that life is as it is, Erikson helps you see that it is in fact useless to try to control everything happening around you. Instead of protesting when life throws you curveballs, focus instead on how to handle them. Just as you keep the weeds away from the garden to provide space and amazing flowers, you need to find an approach to adversity that works for you and will give you the chance to turn everything into success.

In this illuminating memoir, McChrystal frankly explores the major episodes and controversies of his eventful career. He delves candidly into the intersection of history, leadership, and his own experience to produce a book of enduring value. Joining the troubled post-Vietnam army as a young officer, McChrystal witnessed and participated in some of our military’s most difficult struggles. He describes the many outstanding leaders he served with and the handful of bad leaders he learned not to emulate.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships—so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends and associates: people he has helped and who have helped him.

When we think about the future, it can be difficult to feel that we have any control. We aren't confident that we can take actions and make decisions that help determine what happens next. We want to feel prepared, hopeful and equipped and to face the future with optimism. Or, better yet, change the future. But how do we map out our lives when it feels impossible to predict what the world will be like next week, let alone next year? Jane McGonigal, a renowned future forecaster, reveals that 'unimaginable' events aren't unimaginable before they happen.

Captain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet. Marquet took matters into his own hands and pushed for leadership at every level. Before long, his crew became fully engaged and the Santa Fe skyrocketed from worst to first in the fleet. No matter your business or position, you can apply Marquet's approach to create a workplace where everyone is a leader.

Do you find yourself hoping that someday, life will be less hectic? One day, you say, you’ll finally have time for the activities that you love–writing that book, completing that triathlon, traveling with friends. But if the COVID-19 pandemic has taught us anything, it’s that life is unpredictable. If we’re not careful, dull, unfulfilling tasks can quickly occupy our precious hours, derail our best-laid plans, and make life feel like a slog.

We all have a tendency to work around problems. We are resourceful. We improvise. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why 'solve' crimes when we could stop them being committed? Why treat chronic diseases when they could be prevented from developing? Why provide shelter for the homeless rather than working to keep people housed in the first place? Why do our efforts skew so heavily towards reaction rather than prevention?

Professor Sir David Omand, formerly both a director of GCHQ and the UK's Security and Intelligence Coordinator, shows how to manage crises in myriad forms, using methodologies employed by the British intelligence agencies. Through gripping examples from Professor Omand's storied career, this book will equip you with military intelligence techniques such as situational awareness and adaptive resilience that can be used in any crisis, from the professional to the personal.