Eat Their Lunch
Winning Customers Away from Your Competition
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Auto-renews at $8.99/mo after 30 days. Cancel anytime.
Eat Their Lunch
Narrated by:
Anthony Iannarino
Buy Now for $21.99
-
Narrated by:
-
Anthony Iannarino
About this listen
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?
It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:
Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Critic Reviews
Praise for Eat Their Lunch
“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” —JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale
“Just beating the competition is no longer acceptable. It’s about putting them in their place—second place—and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” —JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto
“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” —ANDREA WALTZ, coauthor of Go for No!
“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” —VICTOR ANTONIO, founder of Sellinger Group
“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” —PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell
“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” —JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale
“Just beating the competition is no longer acceptable. It’s about putting them in their place—second place—and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” —JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto
“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” —ANDREA WALTZ, coauthor of Go for No!
“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” —VICTOR ANTONIO, founder of Sellinger Group
“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” —PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell
However, nit all authors are not narrators and those who are not good in telling stories must let this part of the job for someone who knows how to hold the listener attention, engage and make words sound interesting.
This dull and monotone narration makes what seems like a great book so boring. I may try reading it with the voices in my head, I'm sure those will keep me awake.
Narrator put me to sleep... while I was driving!
Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.