Try free for 30 days

  • Eat Their Lunch

  • Winning Customers Away from Your Competition
  • By: Anthony Iannarino
  • Narrated by: Anthony Iannarino
  • Length: 6 hrs and 25 mins
  • 4.5 out of 5 stars (16 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Eat Their Lunch cover art

Eat Their Lunch

By: Anthony Iannarino
Narrated by: Anthony Iannarino
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by three percent?

It's not easy for any salesperson to execute a competitive displacement - or, in other words, "eat their lunch". You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this audiobook shows you how to find and maintain a long-term competitive advantage by taking steps like:

  • Ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution
  • Understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns
  • Developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence

Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.

©2018 Anthony Iannarino (P)2018 Penguin Audio

Critic Reviews

“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” (Jeff Shore, president of Shore Consulting and author of Be Bold and Win the Sale)

“Just beating the competition is no longer acceptable. It’s about putting them in their place - second place - and keeping them there. Eat Their Lunch is direct, on point, and on the money. Your money.” (Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Manifesto)

“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” (Andrea Waltz, coauthor of Go for No!

What listeners say about Eat Their Lunch

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    2
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars

Narrator put me to sleep... while I was driving!

Dont get me wrong, I'm still buying the book, content to give it a go as no question subject is interesting.

However, nit all authors are not narrators and those who are not good in telling stories must let this part of the job for someone who knows how to hold the listener attention, engage and make words sound interesting.

This dull and monotone narration makes what seems like a great book so boring. I may try reading it with the voices in my head, I'm sure those will keep me awake.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.