Showing titles in Business & Careers

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Everything in life is a mind-set. Everything you want and everything you don't want is always merely a few thoughts away at all times. The 7 Power Principles for Success teaches in depth the principles and mind-sets you must master to ensure you're always ahead on the scoreboard of life. These are the core lessons that Bob Proctor has learned and mastered throughout his past 53 years of dedicated study, rigorous application, trial and error, and, of course, BIG wins.

By providing extremely detailed and accurate descriptions of nine recognizable personalities, The 9 Types of Leadership is an unmatched tool for business people to use to decode the mysteries involved in understanding why people do what they do, why we have conflicts with some people but not others, and how we can become aware of our blind spots. Most importantly, it can help leaders know themselves in a deeper way so they can more effectively lead others.

Ambition can be a powerful force for good in our lives. But only if it is legitimate. Sometimes misinterpreted and often misunderstood, ambition - true ambition - is not a selfish quality. It is not another word for ruthless; it is not something to be shunned or subdued. Legitimate ambition is an honorable trait. At its very best, our ambition serves us and other people. In fact, pursuing your ambition is one of the most selfless things you can do.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!

Using a simple five-step approach, best-selling author and digital-marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multimillion-dollar businesses. Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete how-to guide for making it a success.

33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.

In Homeless to Billionaire, Andres Pira presents 18 principles for attracting wealth, creating opportunity, and celebrating self-discovery. Inspired by his own massive life changes, Pira details his business journey from telemarketer to one of Thailand’s best-known billionaires. Using his mentors like Bryan Tracy, Jack Canfield, and Bob Proctor, Pira puts proven knowledge into action, innovating along the way, using his own employees and clients; through failure and success, the 18 Principles are forged.

Looking for a practical guide to the fulfillment of your dreams? Based on natural laws which govern all of creation, this audio shatters the myth that success is the result of hard work, exacting plans, or driving ambition. In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into 7 simple, yet powerful principles that can easily be applied to create success in all areas of your life.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the...

The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head of his own company, Terra Firma. It looks in detail at the huge deals that Terra Firma has done over the years, involving everything from cinema chains and pubs to waste management, aircraft leasing and green energy.

Between 1993 and 2000, a series of groundbreaking experiments revealed dramatic evidence of a web of energy that connects everything in our lives and our world-the Divine Matrix. From the healing of our bodies, to the success of our careers, relationships, and the peace between nations, this new...

Minister Catherine Ponder reveals universal truths for health, love, success, and peace in this groundbreaking book first published in 1962. She offers plenty of practical advice and countless actual success stories about using divine power to overcome difficulties, achieve happiness, and live a fulfilling, rewarding life. This book has helped people in every walk of life improve their relationships, work, finances, health, and spiritual understanding. Every change you want to make in your life starts first in your mind.

The greatest barrier to living a happier life isn’t knowing what to do, but knowing how to turn those good intentions into action. This is an audio series for anyone who is sick of their own excuses. Dr Tim Sharp, 'Dr Happy', busts 15 common excuses for not taking action when it comes to happiness. With his help you’ll take control of your life and stop getting in your own way.

Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar...

In his groundbreaking leadership book, John Wang, a top empowerment coach to Asian American professionals across Fortune 500 companies, offers research-backed guidance for Asian Americans to embody their most confident selves in business, relationships, and their everyday lives. Asians today...

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.