Showing results by publisher "HarperAudio" in Business & Careers

Silicon Valley’s genius combined with limited corporate regulation promised a new age of technological innovation in which entrepreneurs would create companies that would in turn fuel unprecedented job growth. Yet disruptive innovation has stagnated even as the five leading tech giants, which account for approximately 25 percent of the S&P 500’s market capitalization, are expanding to unimaginable scale and power. In How Big-Tech Barons Smash Innovation—and How to Strike Back, Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

Dirigir un negocio suele alejarse mucho de lo que nos imaginamos al emprender. Creemos que lo más difícil es dar el primer paso y empezar a vender, pero nadie nos advierte que la mayoría de las pequeñas empresas quiebra por no saber gestionar ese crecimiento. Si tu negocio te pide a gritos un plan para crecer de manera segura y confiable, pero no sabes por dónde comenzar, llegaste al lugar indicado.

Internationally recognized coach and New York Times best-selling author Cheryl Richardson has toured the world empowering others to make lasting change. But when Richardson's own life no longer worked as it once had, a persistent inner voice offered unmistakable guidance: It was time to reevaluate her life to uncover what really mattered.

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

Lisa Carmen Wang was raised to be a good girl, praised for her obedience, politeness, modesty—traits that became the bedrock of her personality. But as she grew up, the never-ending pursuit of being the perfect good girl left her feeling hollow, despite her achievements as a champion gymnast, straight-A student, and Ivy League graduate. Her fears of failure and rejection and her worries about other peoples’ opinions held her back from embracing her most authentic and powerful self at work and in life. But all that changed when Lisa realized she was capable of so much more.

When Lisa Pratta started her career as a pharmaceutical sales representative, she had no idea of the industry’s depravity, and the endemic sexual harassment, bribery, and fraud she witnessed only got worse over time. Lisa hoped that might all change when she landed her dream job with a small company called Questcor which sold a drug that, when prescribed correctly, could help patients with multiple sclerosis. Yet Questcor realized they could make more money prescribing the drug incorrectly.

In this groundbreaking book, Keith Law, the ESPN baseball writer and author of the acclaimed Smart Baseball, offers an era-spanning dissection of some of the best and worst decisions in modern baseball, explaining what motivated them, what can be learned from them, and how their legacy has shaped the game....

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology - the "overnight success 20 years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon Go.

Tech insider Inbal Arieli goes against the common belief that Israel’s outstanding economic accomplishments are the byproduct of its technologically advanced military or the result of long-standing Jewish traditions of study and questioning. Rather, Arieli gives credit to the unique way Israelis are raised in a culture that supports creative thinking and risk taking. Growing up within a tribal-like community, Israelis experience childhoods purposely shaped by challenges and risks - in a culture that encourages and rewards chutzpah.

Entrepreneur and lifestyle influencer Jacey Duprie shares her inspiring journey of going from farm girl to fashion icon and her lessons about personal growth and self-made success.

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University occupies a unique place in the public's imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society.

Most people try their best to avoid conflict. Bar Rescue host Jon Taffer understands that. Conflict can have negative results. It’s easy to think that the key to a happy workplace or marriage is to avoid conflict. In reality, that’s not the case—the key is to argue smarter. Enter the Toolkit for Getting Conflict Right. Taffer’s approach is focused on deliberate conflict—otherwise known as “conflict with a purpose.”

In this essential book written by a rural native and Silicon Valley veteran, Microsoft’s Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence, and how it can be realistically used to promote growth, even in a shifting employment landscape.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

The scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it.

Entrepreneur, sportsman, salesman, engineer, educationist, jazz aficionado and investor—meet Ajai Chowdhry, the HCL cofounder who dons many hats, all with equal ease. Growing up in the sleepy town of Jabalpur in a family that had migrated from Abbottabad post India's Independence, Ajai's life was set for a linear trajectory—engineering, a well-paying job and a comfortable life—but for the year 1975.

Raised in a turbulent home, Brittany Williams learned to use food as a coping mechanism to manage her feelings at a young age. When she was 14, a family member’s comment “no man will want you with a pudgy figure like that” forever changed the way she viewed her body and opened a door, new and alluring, into the world of self-loathing, self-punishment, and dieting. Told with Brittany’s unflagging honesty and trademark vulnerability, Dear Body describes the tensions of growing up in a body that often felt more like a traitor than a friend.