Showing results by publisher "Audible Studios" in Business & Careers

Kontakte knüpfen mittels Networking ist im Zuge der Digitalisierung einerseits einfacher, andererseits auch komplexer geworden: es gibt ein Überangebot an digitalen Plattformen, immer mehr Events und immer mehr Entscheider und Multiplikatoren, die wichtig erscheinen. Gleichzeitig hat Networking an Bedeutung gewonnen: ein tragfähiges Netzwerk und die richtigen Kontakte helfen, sich als Experte zu positionieren und beruflich erfolgreich zu sein – das gilt für Führungskräfte ebenso wie für Berufseinsteiger.

この本に出会えてよかった！（20代女性）いろんな世界を見たくなった！（30代女性）気持ちが明るくなった！（40代女性）長く生きていく勇気をもらった！（50代男性）

Qualcuno è attratto dal potere ma, dopo averlo conquistato con grande abilità, lo perde per qualche errore imperdonabile. Altri, sulla strada del potere, si spingono oltre le proprie possibilità: vanno troppo avanti. Oppure, spesso, rimangono indietro e perdono perché osano troppo poco. E poi ci sono quelli che sanno cavalcare il potere e riescono a utilizzarlo senza sbagliare una mossa: ogni loro gesto, con istintiva intelligenza, è in armonia con le 48 leggi che lo governano. Scrittori e filosofi si sono interrogati lungamente sulle leggi che reggono il potere.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Sleep is central to every part of our lives, and a good night's sleep begins by putting aside the day's worries. But in today's technology-saturated world, saying goodnight to the day is harder than ever. Allow author Arianna Huffington (Thrive, The Sleep Revolution) to guide you to a peaceful night's slumber as she performs Goodnight Smartphone: a classic tale reborn for the modern age.

As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just 18 months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide through her simple eight-step plan for achieving success known as the #HBRMethod.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

By using true tales of thieves, swindlers, and fraudsters at work, Financial Serial Killers illustrates how these perpetrators get their hooks into investors' wallets, savings accounts, and portfolios - and never let go. The worst financial crisis since the Great Depression revealed that thousands of mom-and-pop investors had lost millions to so-called Mini-Madoffs. They are the thieves and con men who had used phony financial acumen to steal investors' money, wipe out savings, and damage lives. Financial Serial Killers reveals the cons, from the grand to picayune, that advisers cultivate with their victims - relationships that are essential to the fraud.

"Probably in the life of everyone there comes a time when he is inclined to go over again the events, great and small, which have made up the incidents of his work and pleasure, and I am tempted to become a garrulous old man, and tell some stories of men and things which have happened in an active life. In some measure I have been associated with the most interesting people our country has produced, especially in business - men who have helped largely to build up the commerce of the United States...."

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her best-selling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace. Where other etiquette guides evoke images of a stilted and stuffy Victorian tea party, Oliver's witty answers to common questions are both engaging and accessible.

How to Sweet-Talk a Shark is a rare, candid, and entertaining glimpse into an insider's world of high-stakes negotiation - showing Richardson's successes and failures in some of the world's least friendly places. Meanwhile, listeners get frank lessons in the art of negotiation: how to prepare, how to size up your opponent, how to understand the nature of power in a standoff, how to give up only what is necessary while getting what you want, and many other strategies Richardson has mastered through at-the-table experience.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Are you seeking a career makeover that'll lead you to the dream life you've always wanted? Let Reinvention Coach® Pamela Mitchell be your personal guide and give you every tool you need to navigate your career transformation. Through the inspiring real-life stories of 10 brave souls who took the leap and transformed their careers using 10 life-changing laws, you'll embark on your journey by envisioning your ideal life.

Blockbuster drugs - each of which generates more than a billion dollars a year in revenue - have revolutionized the industry since the early 1980s, when sales of Tagamet alone transformed a minor Philadelphia-based firm into the world's ninth-largest pharmaceutical company. In Blockbuster Drugs, Jie Jack Li tells the fascinating stories behind the discovery and development of these highly lucrative medicines, while also exploring the tumult the industry now faces as the "patent cliff" nears.

Few people have ever understood salesmanship as well as Napoleon Hill. He became legend in business circles for creating effective sales courses that turned around failing companies. Hill’s philosophy of success for salesmen was simple - you, the salesman, are the most valuable asset and you need to sell yourself first. Selling You brings together the best of Napoleon Hill's writings from his sales courses with a special introduction by Jeffrey Gitomer.

We're often told that the key to success in life involves advancing in our careers, so why do feel stuck and unfulfilled when everything seems to be going right? Adult development expert Maja Djikic explains that in order to discover our purpose and achieve real, lasting change, we need to move beyond narrowly targeted ideas and strategies like changing our mindset or slightly altering one aspect of our behavior. Instead, we need to go deeper and focus on our innate desires.

Você já se sentiu prisioneiro da sua própria mente? Aquele crítico interno que te faz duvidar de si mesmo e impede seu crescimento? O escritor e orientador espiritual Neal Allen revela como essa voz negativa, conhecida como superego, se desenvolve como um mecanismo de proteção na infância, mas acaba se tornando um grande sabotador da felicidade. Neste guia transformador, você aprenderá exercícios práticos e reflexões profundas para reconhecer, confrontar e silenciar essa autocrítica destrutiva.

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